The Glass Ceiling Shattered: Women in Business

The term “glass ceiling” was coined in the 1970s.  The belief was that women had to outperform a man in order to get ahead.  We have made remarkable…

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PrintPlace Gives SMBs an Affordable Marketing Option with Free Downloadable Designs for Postcards, Business Cards, and Brochures

From its very beginning, PrintPlace.com has continually sought for ways to make professional printing more affordable for small and medium sized businesses….

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Notepads As Part of Your Business Marketing Strategies

When it comes to business strategics, the use of promotional items or products like notepads is considered old school or is often overlooked. This is especially in the current media trend wherein a lot of businesses are after marketing in the virtual world or what is commonly called the Internet. Little did they know about the real capacity of promotional products in their marketing efforts revealed in the findings, especially statistics, of studies. Read more

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Market to Experts and Novices Differently

It matters whether your customers are experts or not. Novice buyers will purchase based on easily comparable, uniform features. Experts will look for unique features. That means your expert customers are the ones that care about the one-of-a-kind tools you offer that can’t be matched anywhere else. The novice customers just want to know if your product will do the same thing as a competitor and then compare how well you stack up. Read more

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Printed Media + QR Codes = Increased Customer Interaction

What is a QR code?  How can it help me in my business?

A QR code is a quick-response code.  In this day of fast food, fast cars and instant connections, the consumer has become accustomed to immediate responses.  They are now impatient.  If they cannot access something quickly, they are moving on to the next priority.  Read more

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Targeting the Local Market with Print Media

The nature of distribution of printed marketing materials is centralized in…

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Print Media Marketing and Advertising in the Changing Media Landscape

Now is a time of changing media landscape. Publishers are offered a wide array of publishing and distribution options. In the same way, regular people are presented new means of taking their message across. Media consumption is changing in a very fast manner.  The Hansa Research for Media Research Users Council (MRUC) has recorded a 34.8% CADR (Compound Annual Growth Rate) growth on internet usage in their most recent survey. The coming of tablets and smartphones could have also contributed to this. Read more

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10 Key Steps to Stand Out in the Online Marketplace

With thousands of options you can find on web products, what does it take to get ahead of all your competitors? Deciding to compete against thousands of…

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Blue Jay Business Card

This newest pre-designed business card template from PrintPlace is the perfect look for anyone in a “green” industry, nature biology field,…

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