PrintPlace.com Blog

If you are planning on making up a brochure for your business, here are a few tips to help you out:

Include Products
If you have a small to medium sized catalog of products, consider adding them (or some of them) right into your brochures.  This makes it tremendously easy for your customers to buy from you, with very little effort or time required.

Introduce Yourself
Be sure to include some information about your company, to give the reader a sense of who you are and what you are doing.  Be careful, however, to avoid talking about yourself too much.  You want the focus of your brochures (and all of your marketing material) to be on your customers, not on you.

Hand them out at Shows
If you sell products at craft shows or art fairs or anything of that sort, take some brochures with you to hand out.  That way, if a customer likes what you are offering, but does not want to buy right away, they will still have your information so they can do so in the future.  And, along the same lines, if a customer does buy from you at the show, giving them a brochure makes it easy for them to do so again in the future.  Either way, it means more profits for you.

Use Snail Mail
Consider sending brochures via old fashioned “snail mail”.  Brochures are read more often than other direct mail pieces such as letters.  If you design a good looking brochure that gets the reader’s attention quickly, sending them directly to the customers can be beneficial to you.

Design is everything
The design of your brochures has to impeccable.  You have to have something very interesting on the front page, because that is the first thing people will see.  If that does not grab the reader’s attention, then your brochures will be useless.  Also, use colors that relate to your business and appeal to the customers’ eyes.  Overall, your brochures should be aesthetically pleasing and informational.  You should consider investing in a good desktop publishing program such as QuarkXPress or Adobe InDesign.

Give Information
If you can, include some useful information in your brochures.  Write articles that give your readers a reason to keep your brochures around and use in the future.  If they keep your brochures for future reference, they just might see something they like at some point and call you up.  In that case, your useful information will basically be wearing the customer down.