PrintPlace.com Blog

Labels are everywhere.  You see them on the hot sauce bottles in restaurants, on that package of vitamins you ordered, on the peanut butter jars in the grocery store.  Labels are those permanent identifying marks on products in stores or mail packages.  Don’t make the mistake of using pre-designed labels as these contain generic artwork that won’t properly represent your company.  Instead, use custom label printing.

Placing custom labels on your company packaging allows customers to easily identify your brand.  Whether for products on the shelf or mailing labels for shipping orders, labels put your company image out there for consumers to see.  Make your product stand out from your competitors’ items by designing a label that is uniquely yours. 

Designing your own labels allow you freedom to create the look that you desire.  If you want to create labels that are a little bit different, you can with custom labels.  Some companies have started to take advantage of placing “stories” or sayings on labels to make each product unique.  Instead of having the exact same label on each product, using different stories creates a variety.  You can still maintain your brand by using the same design, colors, and images. 

Labels are easy to design when using a template.  Check with your label printing company.  They might provide free templates that you can download.  This can be especially helpful for making sure that your layout adheres to their printing requirements. 

Because labels are needed in such large quantities, using a wholesale printer will save you money.  Just make sure that your commercial printer uses offset full color printing so that your labels represent the professionalism of your company and the quality of your products.