PrintPlace.com Blog

With so many brochures available almost anywhere you go, your brochure design needs to be unique.  When glancing at a rack of brochures, prospects will be most likely to pick up the one that stands out from the sea of headlines in front of them.  Prevent a boring brochure printing piece by avoiding the following mistakes:

Mistake No. 1 – Don’t plaster your brochure with lots of text.  No one has the time to read a book about your product for sale.  Instead, use minimal wording and lots of headings and subheadings.  Create a bulleted list to replace long paragraphs.  These techniques will provide for easy skimming, which is what most people only have time to do anyway.

Mistake No. 2 – Don’t just throw in any old photograph.  Use relevant and appealing pictures.  For instance, take pictures of the product at different angles or of customers using the product.  Use high resolution images to avoid blurred or pixelated appearance.

Mistake No. 3 – Often, brochures do not take advantage of captions underneath the images.  Including the benefits shown in the photographs in a caption below helps to promote your sales pitch.  Viewers look at a picture first and the captions second before finally moving on to the text.  Even if prospects do not read the text, you still have a chance to make a sale through the captions.

Mistake No. 4 – A boring headline on the cover of a brochure will never be able to capture enough attention to be worth the cost of brochure printing.  Pack your headline full of benefits and make an offer never before made.  Also, make sure your headline pops out from the background by using stark contrasts.

Mistake No. 5 – Some brochures seem to have a hiddedn call to action.  You don’t want to get your readers excited about your product and then have them searching throughout the document for what they need to do next.  Place your call to action in a logical place in the brochure layout, make it stand out by using bold or contrasting highlights, and make it clear what you want them to do, for instance visit a website.

Your brochures should one-of-a-kind so that when someone sees it next to several other brochures, they will be intriqued enough to find out what makes yours the best.