Filed under: Printing Help | Tags: advertising, brochure design, brochure printing, brochures, design, marketing, printing, tips
Brochures are typically designed to give an idea about the products that the company is offering, highlighting the main features of them. A great form of advertising, a printed brochure can in most cases leave the customers with an impression which probably no other form of ads can. With the help of brochures you can make sure that your company’s presence is available wherever you want and not just static at one place. There are many factors which contribute to the making of a successful and beautiful brochure like its layout, design, colors, font choice etc. Keeping the brochure simple with information regarding the company and its products is the key to a successful one. It should always be clear and concise about the message it is offering rather than a complicated one since a poorly made one can tend to frustrate customers and create confusion.
To avoid such a situation, here are a few tips that will help you make the brochure that can sell what’s on it:-
1. A Great Headline: First thing’s first, when your customer picks up the brochure, the first piece of text he comes across is the headline. The headline should strike the customer immediately he reads it, hence, should contain something of his interest or something related to his problems followed by a solution. Don’t just stick with the basic information show them something that they turn the pages to know more. Many business owners make this mistake but you don’t have to!
2. Go back to the basics: Its vital that the brochure contains the basic information like company name, logo, contact information etc. Pictures of the products with taglines and item numbers etc. along with easy to read blocks can make the brochure very appealing to the eye. Don’t forget to push in a few words about the benefits you are offering other than your competitors.
3. Avoid information overload: You must make sure that your readers get the whole concept of your company and its products along with some contact information but not the cost of overloading it with too much information. Using too much text can confuse the reader and might force him to reconsider his deal. Keep it focused on the relevant information that the customer might be interested in by restraining to simple language and text. Too flashy and that’s THE END of the whole story.
4. Restrain from using heavy words: Your customers will never have the time to look for big, heavy words you use. So try not to use big words which may confuse your readers. Nothing could be better than simple words since the motive of the brochure is to provide the main information, that’s it!
5. Motivate them: Just a well-made brochure with colorful headlines will never be enough to motivate your customers to buy your product. You have to show them that its for their benefit if they order now. A great example of this is to give out something free like a gift or a sample product. This will entice your customers into thinking that it is best that they initiate an action as soon as possible.
6. As good as a good firm handshake: Its said that since your company cannot be at many places at one time, your brochure does it for you. Use thin high quality paper with glossy finish for brochure that stands out and looks unique. Simply, mailing or handing flimsy brochures will reassure that less effort and thoughts have been put into making it. It shouldn’t be too heavy or big as it will look an eyesore lying on your couch or table. Should be of the right size and weight as well. As they say a firm brochure is better than a firm handshake.
Ask yourself a few questions before you send them out for prints. It shall reconfirm your faith in it. Questions like these can be very helpful:-
• Do I like to look at it more than once?
• Does it have the eye catching graphics?
• Is the design appealing enough?
• Will I pay for the products mentioned? Why?
• Does the headline have a sales appeal to it?
These are some very small and simple techniques that can help your brochure do the talking responsibly when you’re not around. You can be sitting at one place and your brochure could be working at another.
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