PrintPlace.com Blog

There are many forms of printed advertising available that can be applied to any advertising need: posters, flyers, brochures, catalogs, postcards, door hangers, direct mail, etc.  But there is usually one significant factor that determines the direction of most printed advertising campaigns – namely budget constraints. For events or general awareness advertising, posters and flyers – especially paired together – can help you create a long-lasting, memorable campaign on even a small budget.

Poster Details
Poster printing can be used to advertise any business, organization, or event. Poster printing is perfect for advertisements or announcements that will be valid for a long period of time because they are usually securely mounted on a surface. They are also easy to switch out when it’s time to update your message without a lot of out-of-pocket expense. Posters are excellent for advertising a new business that is “opening soon” as well as an established business that wants to broaden its customer base. Poster campaigns are a smart way to get a message to a large group of people. All your audience has to do is pass by your poster locations. Poster advertising is an excellent choice when you want to keep your company in view of your target audience. 

Flyer Details
Flyers are a quick and easy-to-use form of print advertising that can be customized for absolutely anything. Smaller than posters, their size lends them to a greater variety of distribution methods: left in stacks for anyone to take, handed out personally to passersby, direct mailed, and even hung or posted. Flyers can be used in conjunction with poster printing campaigns. For example, when your business opens, print up “now open” flyers and slap them over your “opening soon” posters. You still have the large space of the poster and the advance notice, but now with very little trouble you have changed the message of the poster with the simple addition of a flyer. Flyers can also be handed out with messages that reinforce your poster campaign’s message. And of course flyers can be used by themselves – and often are –  for events like band concerts, garage sales, school events, church events, etc.
 
Use posters:
• As a hanging display to reach a large audience on the move
• When you need long term advertising
• To get attention of the general public
 
Use flyers:
• As a hand out, mobile advertising
• For short term advertising, right before the event
• As the final campaign before the event, to reinforce poster advertising
 
Pairing posters with flyers can create a long-lasting and memorable marketing campaign that can work with even the smallest budget!