PrintPlace.com is excited to announce that we now offer quantities as low as 25 on all of our products!
This means you don’t have to waste valuable dollars by ordering more than you need. Or, if you’ve been waiting until your needed quantity reached 250, you no longer have to wait. You can now order in quantities of 200, 100, 50 or 25.
The term “glass ceiling” was coined in the 1970s. The belief was that women had to outperform a man in order to get ahead. We have made remarkable strides in the last 40 years.
There are now 20 female CEO’s at the helm of America’s largest companies. It is only four percent, but it is still a noteworthy record. IBM led the charge with Ginni Rometty. Wal-Mart followed with Rosalind Brewer, not only the first female but the first African-American as well.
Each woman charted her own path to the top; they traveled through a variety of industries: energy, life insurance, technology, retail, and food service. Regardless of their industry or path, there are 2 questions of importance.
How did they do it?
How can you achieve your goals to reach the top?
Rachel Ray, Food Network chef, “You have to be open-minded when those early opportunities present themselves whether they are going to make you a lot of money or not.”
Estee Lauder, “I have never worked a day in my life without selling. If I believe in it, I sell it and I sell it hard.”
Meg Whitman, former CEO of eBay and current CEO of Hewlett-Packard, said managing is the same in any economy, “It’s the discipline of the bottom line, understanding your customers, segmenting your customers by their needs and building a world-class management team.”
Mary Kay Ash, “People are definitely a company’s greatest asset. A company is only as good as the people it keeps.”
Can’t resist my favorite female quote by Margaret Thatcher, former Prime Minister of Great Britain in her People magazine interview, “If you want anything said, ask a man. If you want something done, ask a woman.”
Gender bashing aside, the theme is the same. Success boils down to being open-minded but so focused and determined that nothing derails you from the achievement of your goals.
Life and business are constantly focused on selling; we are selling our expertise and our products.
We know, celebrate and constantly recognize the value of our people. Achievement is and always will be a team effort.
What is Next?
Of course women will continue to achieve and increase the percentage of female top executives.
The average compensation for 481 male CEO’s was $12.9 million with the 19 female CEO’s averaging $11.7 million dollars. The top male CEO, Tim Cook of Apple, is reported to earn $378 million and Larry Page, co-founder of Google took $1. Note the 481 male to 19 female ratio. Even though the money is getting closer, the percentage of females at the top is still low.
There are still strides to be made in recognizing the abilities of women and compensating them accordingly. The great news is that if a few have already broken through the glass ceiling, more will follow.
What is next, a woman president of the United States? Why not?
PrintPlace Gives SMBs an Affordable Marketing Option with Free Downloadable Designs for Postcards, Business Cards, and Brochures
From its very beginning, PrintPlace.com has continually sought for ways to make professional printing more affordable for small and medium sized businesses. Their recent release of free downloadable print-ready designs is another way PrintPlace hopes to help SMBs cut marketing costs. The PrintPlace design team specialists have created pre-designed templates for the most common marketing product on the site: postcards, business cards, and brochures.
Now, SMBs can download a design of choice with one click of a button and quickly customize the template by replacing placeholder text with their own message, add in a logo, and even change colors and other graphics if so desired. Whether businesses make lots of changes or very few, a customized design can be ready to send to print in a matter of a few hours or as little as a few minutes.
Graphic designers can also benefit from the postcard, brochure, and business card templates. For a project on a tight deadline, designers can download one of the free templates, and then easily customize for the specific brand look the client needs.
PrintPlace’s pre-designed templates come in PSD format for easy customization in Adobe Photoshop. The files are formatted for print, so once changes are made, clients can immediately upload their design to PrintPlace and approve for printing, all in a single day. The layout of templates are easy to work with, so even those with very little experience in Photoshop can replace text and add in their logo quite easily.
All of the templates come in a variety of styles, so businesses can choose from a look and feel that best matches their company image and industry. The pre-designed postcard templates include minimal layouts, corporate styles, feminine styles, IT designs, and even a postcard that would be perfect for a home interior or real estate business.
The business card design templates also come with several choices, including a minimal black business card for the more corporate business as well as a frilly design for the owner of a boutique shop. Brochure design templates include a few corporate and IT styles as well as one design perfect for a landscaping or even a women’s accessories business.
PrintPlace.com has offered blank templates for a number of years now to help clients set up designs for printing specifications. The new pre-designed ready-to-print templates, though, give those businesses without a design eye to very quickly create postcards, brochures, or business cards that reflect positively on their brand image.
When it comes to business strategics, the use of promotional items or products like notepads is considered old school or is often overlooked. This is especially in the current media trend wherein a lot of businesses are after marketing in the virtual world or what is commonly called the Internet. Little did they know about the real capacity of promotional products in their marketing efforts revealed in the findings, especially statistics, of studies.
It matters whether your customers are experts or not. Novice buyers will purchase based on easily comparable, uniform features. Experts will look for unique features. That means your expert customers are the ones that care about the one-of-a-kind tools you offer that can’t be matched anywhere else. The novice customers just want to know if your product will do the same thing as a competitor and then compare how well you stack up.
What is a QR code? How can it help me in my business?
A QR code is a quick-response code. In this day of fast food, fast cars and instant connections, the consumer has become accustomed to immediate responses. They are now impatient. If they cannot access something quickly, they are moving on to the next priority.
The nature of distribution of printed marketing materials is centralized in certain localities. This may be due to the cost of distribution. But this is not to say that print media marketing is not effective across international marketing efforts. Previously, it has been discussed that response around printed materials is the activity that makes it fit for branding and selling. The same fact is true in international marketing campaigns. This is just to say that small businesses marketing and local marketing campaigns would be best carried out through print media.
For example, Julie McCullough, a small business owner who formerly worked on the marketing strategies of some big website, chose to use tangible materials like printed flyers and postcards as her primary marketing campaign for Indie Genius. In the following video, she speaks more about it and how she came up with the Micro-boutique marketplace.
Local-Advertising.com, advertising and marketing services-provider made up by a team of local advertising specialists also believe in the power of print media. They consider flyer distribution, local newspaper advertising, direct mailing and yellow pages advertising among the most effective advertising strategies. Even contained in their blog are the many advertising suggestions to help marketers reinforce their print media marketing campaigns.
New media landscapes may have sprouted out of the technological developments like the internet and the devices, but the traditional media continue to persist. With the above figures and facts, it is clear that the business and marketing world can take advantage of the strong platform of print. It’s not just that, it is being revolutionized by the recent advancements in the printing industry like 3D printing and printed electronics among many others.
Now is a time of changing media landscape. Publishers are offered a wide array of publishing and distribution options. In the same way, regular people are presented new means of taking their message across. Media consumption is changing in a very fast manner. The Hansa Research for Media Research Users Council (MRUC) has recorded a 34.8% CADR (Compound Annual Growth Rate) growth on internet usage in their most recent survey. The coming of tablets and smartphones could have also contributed to this.
With thousands of options you can find on web products, what does it take to get ahead of all your competitors? Deciding to compete against thousands of icons, web templates, brushes, and vector images being showcased online might pose a bit of a challenge. You need to make sure that you enter the competition armed with a great product and an effective strategy. Here are 10 helpful steps you need to consider before plunging into the digital marketplace.
Pick Your Craft
Ask yourself what you really want to do, what you want to specialize in. Reflect on what skills you already possess and if you want to pursue something based on those skills, or if you would like to learn a new one and master this. You can only succeed in something that you are really passionate about, so it is important that you think hard on what you really want to do and commit to it.
Following Formatting Standards
Be thorough in learning the basics and standards for the products that you are going to sell. This includes the best and most popular formats your web products come in. For instance, if you are planning on creating e-books, you should know HTML is the tried and tested format for e-books. You want to make sure that the published e-book will look good universally. Good reviews will rely not just on content but also on the reader’s overall experience reading it. This is where good formatting comes in place. Same thing applies to your vector images, brushes, themes, etc. It is also widely appreciated if you include the working files of your web products when applicable. For instance, including the PSD files in the download folder of your icons or vector images is something your more advanced users won’t take for granted.
Learn From the Experts
A budding web developer can benefit from learning from the masters in the field. In this digital age, that is no longer a farfetched task as compared to years ago when you’d need to invest more cash and connections to do so. You no longer have to pay big bucks for a personal adviser to help your web products business get a head start. There are various online resources that can help. Github has over 2 million people hosting almost 4 million repositories, a more than enough database when you need to solutions to web coding. That’s one big digital library to tap into if you ask me.
Make Improvements on Existing Products
It wouldn’t hurt to take get ideas from current bestsellers and add on to their features or make improvements on them. When you are just starting out in the industry, it is just smart to get bits and pieces from what works and make these work better. It would involve great risks to try to reinvent the status quo and influence the market to go the other way.
Test, Test, Test!
Once you have finished a project, test this yourself and ask friends and colleagues to run a test as well. If you have just completed a web template, beta test this along with others, on various devices to make sure that your product is fool proof when you release this to the market.
Pick Your Marketplace Wisely
There are a few reliable marketplaces that can help you reach your target market. You can opt to go with Clickbank, with its years of experience having been around since 1998. Cleverbridge does not require a monthly fee, and the payments are based on a percentage of your monthly sales. E-junkie seems to be a popular choice for many as it is one of the cheapest digital selling arenas that does not compromise quality. There are a few more options available, and you just need to choose which one best fits your needs as a seller.
Love Your Work!
Be proud of your work. It took a lot of effort to come up with the idea and finally produce the output, and so giving yourself a good pat on the back is just fit. Acknowledge the final outcome and look forward to doing more.
Tell Everyone Why They Should Love Your Work, Too!
There’s no use having a great product if no one knows about it. Blog about your e-book. Or ask a friend blogger to do it for you. Share a link on Facebook or Twitter. Place an ad. Give out samples or offer discounts. Marketing your product can be cost-free, you just have to utilize the various social media and connections available.
Ask For Feedback
Encourage your customers to provide feedback. You can add an online form where clients can send their comments on your products. Make sure to have your contacts placed on your website, and even create social media accounts to make it easier for people to give their feedback and send in their questions. Having a Facebook fan page or a Twitter account will definitely help you know what your customers think about your product and what you might need to change or improve on. You need to know what your customers feel about your product as this will help you in deciding what features need to be maintained and if there are those that need to be modified or taken out.
Make your customers feel that you care. Be there for your customers even after the sale. Provide support for after-sales queries and complaints. Showing your reliability will increase patronage and trust. Keeping customers happy will increase the likelihood of them coming back to you the next time they need your services or products. Word of mouth will also increase the number of potential customers as other people learn about your good reputation.
Being a rookie in the field can be tough in the beginning and getting all the tips you can get can give you greater chances of success. These steps are simple, basic reminders that will guide you throughout the whole process, from start to finish.
This newest pre-designed business card template from PrintPlace is the perfect look for anyone in a “green” industry, nature biology field, or any other field related to nature, birds, or even aviation. The ribbons are reminiscent of banners at an outdoor event and balanced by the blue lines and strong font that give it a grounded, corporate look and feel.All of our business card template designs come in PSD format, free to download and customize for your own company. Simply open the file in Photoshop and then add in your business information into the placeholder text. You can even change colors and fonts to match your brand.Pre-designed business card templates from PrintPlace allow you to create professional business cards in no time. Keep in mind, however, that experience with Photoshop is helpful, since our design team can only provide help with blank templates at this time.
We’d like to know what you think so feel free to leave us a comment. Click image to view complete business card.