PrintPlace.com Blog

A beautifully printed calendar is a smart gift that people will actually use!  They can also be a great promotional tool for your business or service too. When someone uses your calendar, they will get a daily reminder of your company. Not only that, when you give wall calendars, you may gain new customers from their friends and coworkers viewing the print calendar. Following are tips for designing an attractive calendar that people will want to use and share.

Use Creative Photos of Your Product – Your calendar can be both functional and a tool to sell your product or service.  Make sure your pictures are attractive and interesting to look at.  For example, if you own a boutique that sells children’s clothing, you could take photographs of animals dressed in the clothing you sell. Or if you run a restaurant, you could feature toddlers dressed like adults placed like customers.  If you have an interesting business such as making custom jewelry, you could put photos of different steps in your work. Then you could include a little information at the bottom of the picture. Or, if you own a bakery, you might feature attractive pictures of your baked goods and include a recipe underneath each corresponding picture.

Use Photos of Local Attractions – People like seeing pictures of their home town. You could include pictures of local landmarks or places of historic significance. You might also take pictures of local festivals and events. Be sure to include people in your shots, but get their permission if they are close by.

Leave Space for Writing – To encourage people to use your calendars, leave enough blank space on each page for people to write. You should make the date squares large enough to write in. You can also leave room at the top and bottom or sides of each page for notes.  Adding lines is a great idea!

Create Monthly Calendars – Give people a monthly reminder of your business by sending a postcard every month with a one-month print calendar on one side. If you send out a monthly or so newsletter, include an attractive calendar on one page with your business’s monthly events.

Print Pocket Calendars – Pocket calendars get used a lot because people can keep track of appointments in them. For example, a doctor, dentist or even an optometrist might want to print a pocket calendar.  When patients make their next appointment, ask them if you can write it in a pocket calendar that you give them.

Whatever your business, a print calendar is an excellent way to connect with customers and also create loyalty by giving them a gift they can look forward to each year. Just don’t forget to include your logo and contact information in an inconspicuous spot on your calendar so that customers remember how great your company really is!