Filed under: Email marketing
Email marketing is the cheapest and the easiest way to connect with your customers. The current statistics reveal that more then 1 billion people use internet across the world and almost 92% of them use emails. Nielsen reports further suggest that more then 70% users receive marketing emails and around 82% of the users who receives marketing emails at least make one online purchase. More striking is the fact that almost 33% of the users make the purchase as soon as they receive a promotional email. So to cash upon this figure and making your revenue grow you need to send compelling emails which should be informative, eye catching and doesn’t get deleted as junk or spam!
So here are few tips which can be used to come up with professional marketing emails with a personal touch:-
Maintain Mailing List
The first important step which is needed is to create and maintain a mailing list of all the potential customers. With the increase in spamming and virus threats more and more people block the marketing emails and send them directly to trash or junk. Therefore it is always advisable to have an authentic mailing list containing details of the potential buyers. This can be done by finding “sneezers” or potential customers who are most likely to buy your product and services in addition to your regular customer and clients and add them in your address book.
Gather Useful Data
An important fact to be considered while sending emails is the in depth understanding of the customers’ requirement. This can be collected through polls and surveys posted on your webpage or sending a questionnaire to the clients through the emails. The key is to connect with your audiences. Ask people questions, requirements and understand their needs while visiting chat rooms and once you have sufficient data use them for your advantage while drafting the marketing emails.
Decide the Email Heading & Content
Creating an attractive heading with words like “great offers”, “free” may capture the attention of the user but because of ever increasing spam most of the readers may be tempted to simply delete the email. Therefore you need to come up with a catchy title which should hold users attention and compel them to read through your email. After crossing the first barrier of opening the emails you now have to decide on the emails content. Short , simple and sweet is the sure shot way to sell your product.
Your content should be drafted in a manner that gives clear indication of what action you want the user to perform: whether he should visit your site , sign up for the newsletter or call you should all be clearly communicated in your mail. Try forming the content of the email based on the survey response of information which has been collected from the customer
Win Customers Trust By Providing Free Information
To win a client it is most important to gain his trust and what better way then proving to be his well wisher by providing them with useful free details. For example if you want a client to sign up for a weight loss program try to win their confidence by sharing your experience something which they can relate to, offer them a free e-book regarding do’s and don’t to be followed while on a weight loss program and then communicate how you can help in coming up with a personalized diet chart and exercise program based on their life style. You can also offer them 25% discount coupon if they are planning to join your program. Be available to answer their questions if any and ask the customers for their contacts and provide them with your number so that they can speak with you directly.
You can enter into a fruitful relationship with a customer once you prove your credibility and show that you will be there to help.
Regular Updates and Customer Only events
Another important step towards personalizing your professional emails would be sending the customer regular updates about any specials which has come to your store or by creating a customer only section in your websites with number of promotional offers and fun stuffs to be won only by your regular customers. The key to good business is to make the customer feel like a king and this is easily achievable by offering them special discounts, providing them hot leads and by offering them reward points or loyalty coupons which can be redeemed in your store tempting the customer in making a purchase.
Deliver a Product Electronically
So you have just come out with a bestseller, you can offer the customers an e-book at a cheaper rate to be purchase from your website and prompt them in taking a quick action by adding that the offer is for first two hundred customers or is only available for a week. Also offer them a referral bonus if they are able to convert their family or friends into your clients. Your main focus should be to attract the customers by informing them about the benefits they can enjoy when they connect with you and this can only be achieved when a personal touch like addressing the customer by name is being added to the email message that is being delivered to them.
The technological advancements has surely made this world a smaller place to live in. Just by connecting to the internet you can get connected to the entire world and with more then 90% of the Americans now hooked to this wonderful web world, this has become the hottest place to market your products. By personalizing your email campaigns you can double your business by enjoying the goodwill of your customers!
