• 5 tips for booklet design – Graphic Design Friday

    Booklet design can seem like a daunting task since booklets include several pages of text, graphics, and work. Creating them correctly from the start though, can save a lot of time and frustration. In today’s Graphic Design Friday post, Sharon talks about booklet design. She has tips for typography, layout, and even the best design programs to use when creating your booklet.

    You can read the transcript for today’s video below, but if you don’t want to miss Sharon’s smiling face, I’d suggest watching the video.


     

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  • How to create a direct mail campaign – Graphic Design Friday

    Direct Mail - How ToCreating a direct mail campaign can seem like a daunting task, especially if you haven’t done one before. This week’s Graphic Design Friday video details the steps you need to take and how to do them effectively for a successful campaign.

    Let’s be honest, the post office does have a lot of rules, but to be fair, they do handle a lot of mail. Fun fact for you: According to usps.com, they processed 158.4 billion pieces of mail in 2013. That is a lot of mail.

    The good news is that PrintPlace.com is here to make your direct mail campaign simple.

    If you still have additional questions after watching this video, feel free to call us for more help. PrintPlace.com can help you every step of the way. We can make sure your direct mail looks professional and targets the best demographics for your campaign.

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  • Marketing with rack cards – Graphic Design Friday

    Rack cards

    Marketing with rack cards is a simple, but effective way to catch attention for your business. Rack cards are easy to distribute in a number of locations. That’s because there are racks, built specifically to show them off, in prime areas. Hotels, restaurants, grocery stores, and more, have display racks where you can reach your customers.

    The size of rack cards makes them easy for customers to pick up on the go.

    Since racks cards are small though, they fit a limited amount of information, so you need to use this space wisely. Our latest graphic design video explains just how to do that.

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  • 5 menu printing design tips that will entice you – Graphic Design Friday

    Menu printing involves more than just creating a list of food. Careful consideration should be taken with every aspect of the design.

    Color, size and fold type are all factors that do a lot more than just look pretty. Each contributes to how enticing your menu appears to customers. It also impacts what they eat and how much they spend.

    Watch our video for tips from our graphic designer about how to make your menu more enticing.

    Hmm, I might need to pick up a pizza on the way home today.

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  • Door Hanger Design Tips – Graphic Design Friday

    Door Hanger Design Tips

     

    Door hanger design is the topic our graphic designer, Sharon, is talking about today.

    Door hangers can be very effective marketing tools, but must be used strategically. Sharon has tips to not only make your design and layout more effective, but also increase the conversion rate, and track your success.

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  • How to design a business card – Graphic Design Friday

    How to design business cards

     

    Business cards are a widely used networking tool across all industries. They are an easy and useful way to give out your information. Because they are so convenient, everyone uses them. That means that it’s easy to get lost in the crowd (or the pile, or the purse, as the case may be).

    Your business cards need to look professional in addition to beckoning the holder to contact you. Not only is the included information important, but the design elements, that are often overlooked, are as well.

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  • Combining fonts – Graphic Design Friday

    Combining Fonts - Graphic Design Tips

     

    The combination of two fonts can give you a unique and attention-grabbing look, but make sure it is the type of look you want. Used poorly, a font combination can make your design look sloppy. The right combination though, will make your design pleasing to the eye and draw in more eyes as well.

    In our newest video, our graphic designer, Sharon, has some tips about what to keep in mind when combining fonts. She will tell you how to make sure your combinations are positive ones.

    You can read the transcript below, or watch the video. Here’s a hint though, the video includes examples to illustrate each of these points.

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  • Creating moods with fonts: Graphic Design Friday

    Creating Moods with Fonts: Graphic Design Tips

     

    It’s time for another graphic design tip, or should I say… ggggrrrAAAPHIC DESIGN TIP! Could you tell what kind of mood I was in there? I was going for dramatic.

    This week our quick tip video is about creating moods with fonts. While designing business cards or any piece for printing, it is important to keep in mind what your font choice portrays about your company.

    The new PrintPlace.com video shows you what different fonts imply and how to make them say what you want.

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  • Graphic Design Friday: Anatomy of type

    We are discussing the anatomy of type in our Graphic Design Friday video today. It outlines the basic terminology of type anatomy in a succinct, but entertaining way.

    How could the anatomy of type be entertaining, you ask? Easy. It is sung to you in a familiar tune. Yes, you read that right. Since we now have a trained opera singer doing our graphic design tip videos, we are taking advantage of that. Don’t worry, there won’t be singing every week, but you definitely want to see (and hear) this one.

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  • Serif vs sans serif fonts

    Serif vs Sans Serif FontsWhen should you use serif vs san serif? There are correct places to use serif fonts and others for san serif fonts. Today’s Graphic Design Friday video discusses the benefits of each, and when you should use them.

    We have a new graphic designer in our tips video this week. Her name is Sharon. You may remember her from when we introduced the PrintPlace.com art department. She was the one with the amazing opera solo at the end. If you haven’t seen it, here is “The People Behind PrintPlace.com: Art Department Edition.”

    Back to today though, Sharon has font tips that focus on serif versus sans serif fonts. You may already know the difference, but do you know when you should use them?

    Sans serif fonts have become popular recently, but carry a certain perception with them as well. Here is our video to help you sort through it.

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