This is the first in our series of Friday graphic design tips. Every Friday, we will have a new video for you with tips, techniques, and interesting information to keep in mind whether you are creating flyers, rack cards, or any printed products.
Today’s video is from our own graphic designer, Chambley. She talks about five fonts you should never use in marketing and why. She also has font recommendations to substitute for maximum impact.
Watch our video or read the transcript that follows.
This newest pre-designed business card template from PrintPlace is the perfect look for anyone in a “green” industry, nature biology field, or any other field related to nature, birds, or even aviation. The ribbons are reminiscent of banners at an outdoor event and balanced by the blue lines and strong font that give it a grounded, corporate look and feel.All of our business card template designs come in PSD format, free to download and customize for your own company. Simply open the file in Photoshop and then add in your business information into the placeholder text. You can even change colors and fonts to match your brand.Pre-designed business card templates from PrintPlace allow you to create professional business cards in no time. Keep in mind, however, that experience with Photoshop is helpful, since our design team can only provide help with blank templates at this time.
We’d like to know what you think so feel free to leave us a comment. Click image to view complete business card.
You can use any program that will output a PDF, TIFF, JPG or EPS file. Because there are hundreds of design programs, we can’t recommend one specifically, but we can tell you what works best for us. We prefer that you upload a PDF file that’s in the X-1a standard (or higher). The PDF/X standard is a sub-set of the PDF standard that is unique to the printing industry it allows for the integration of trim and bleed lines, the embedding of fonts and the specification of color (all of which makes your design and what we print match up in the end).
Check your software manual to see if your program can save as a PDF/X file. If you have Adobe Acrobat 6 or later, it’s built in, as well as most of the other Adobe programs like Photoshop, Illustrator and InDesign. You also have the option in other programs like Corel Draw. While software like Quark or Microsoft Publisher doesn’t have the PDF/X standard available, you can still output high-quality PDF files that will work for our printing process.
Another major consideration is the type of graphics you’re working with. You can have either bitmapped graphics or vectored graphic. A bitmap is one where every pixel of the image is specifically designated and if you blow up the image, the pixels get bigger. Photoshop and other image-editing programs are bitmap-based programs. Vector graphics determine the shape of the image using equations so that if it’s resized more pixels will be added or removed so that it still looks crisp and clean. Adobe Illustrator is an example of a vector-based program. Vector images are great for printing because you can’t lose the image quality, no matter how big it gets, but if you’re working with a lot of bitmapped source images, you can still use a bitmap-based program. Just make sure that the final images are at least 300dpi in resolution and it will print well.
The checklist for design software should include the following:
Good news, you don’t need to deal with either of them to submit a file to PrintPlace.
Both the Reader’s and Printer’s Spreads are tools used to visualize how a digital document will be printed on a press or bound into a book; the practice is known as imposition. The Printer’s Spread shows the layout of pages, like they would appear on a press so the front and back of each page are lined up and the some of the pages are inverted as necessary so that the final print order will work out right. The Reader’s Spread just shows the pages as they will appear once everything is bound up into a book format, so pages 2 and 3 will show together, for example (since the left page is always even numbered).
Some printers may like to see your files in one of the spread layouts. Not us. We want a multi-page PDF file in sort order. That means that page 1 is first (and by itself), page 2 is second, and so on. Note that the first page of the PDF should be the cover of the booklet, page 2 is the inside cover and page 3 is the first interior page. Continue the pages until the outside-back cover. Nothing needs to be combined, re-sorted or flipped. We’ll take care of all of that for you (and we’re happy to do it). Just keep all the pages in the same order you want them to appear in the final document.
Remember, though, that if you order a 16 page booklet, you need to give us a 16 page file. If you plan on the last page being blank (or another page within the booklet) that’s fine, you just need to include that blank page in the artwork you upload to us so we know where to put it. If we get a file with more or less pages than you ordered we won’t be able to process it and the file will not be accepted for rendering by our proof-generating software.
If you need help with your files, send us an email to firstname.lastname@example.org or call us at 877-405-3949. We’ll be happy to help.
Are you in the mood for a Photoshop brush roundup to elicit creativity? Or do you need a very unique brush for your next project? You may be able to find just what you need in the collection below. No matter if you are planning to use these brushes on posters for online printing or for a website design, the following free sets of brushes can be used for any graphic design purpose.
It’s Christmas time and you’re thinking about launching some advertising. Where do you start?! Postcards, posters, brochures? This collection of ads range from the funny to the thought-provoking across several print mediums to get your inspiration kick-started.
It’s Christmas and vectors are the easiest file types to work with simply because you can use them on anything from postcards to greeting cards or even your website. This collection runs the gammut of designs from fun to stylized and everything in between.
Sometimes your design for brochures just needs a little extra something. While you don’t want to overdo it, a subtle touch can take a brochure printing project to the next level. The below collection contains hundreds of brushes you can use to brighten up your brochures with stunning lighting effects.
Flowers make excellent backgrounds or even key elements for postcards or greeting cards’ backgrounds or borders. This collection runs the range of flower vectors from swirls and curls to realistic designs. Many of these are packs containing dozens of vectors perfect for adding a floral touch to posters.
You have to be careful with corporate business cards. The key is to keep it classy without being too plain-jane, and one way to do this is by avoiding over-the-top designs. Fortunately, this doesn’t mean you have to stick with a simple black and white design, even though black and white does work for some designs.