We’ve already covered Why Minimalist Brochure Design Works, but just because you know the style’s advantages doesn’t mean you’re ready to try your hand at it. There are established practices in minimalist design that you can follow, and of course staying true to minimizing use of factors in all aspects of design would be the ideal minimalist approach.
Brochures are important front-line pieces for any marketing campaign. Their efficiency in appealing to potential clients and partners. Impressive brochure printing sets the stage for successful business relationships.
In brochure design there are many styles and preferences ranging from two opposing extremes. Designs such as psychedelic and minimalism are perhaps two opposing poles when it comes to brochure design and brochure printing, and both have advocates and detractors. Let’s take a look at minimalist brochure design and what it brings to the table.
Typography in print design concepts should not be limited to typesetting and font choosing. Typography is a style of its own, much like minimalist and psychedelic designs. And because it’s a unique design concept, due attention should be given to improving typography in your print media. There are three main points to focus on: measurements, space, and separate elements.
Measurement: Measure and Scale
Measure is how long a line of text goes on before ended by a line break. Too long or too short measures have detrimental effects, especially because a reader’s perception of text is regulated by the rhythm of the line of text the reader’s eye follows. A line should measure about 40 – 80 characters long, spaces inclusive. Single-column print designs would do well with 65 characters.
Scale is the size of the characters in the print design. Always use a scale, be it the established scale of the sixteenth century or your own. Following a scale would ensure that your print design has an established hierarchy of importance, with more important text usually bigger.
Space: Leading and Vertical Rhythm
Leading, the space between text lines, is affected by a variety of factors. Obtaining just the right leading lends readability for print, and it also influences typographic color. As a standard, go for leading that is 2-5 pt larger than the size of the type. Again, factors may alter the ideal leading. Some key points to remember:
- More measure means more leading.
- Larger fonts require less leading.
- Always consider the font type when setting leading.
Vertical rhythm is the consistency of spacing and flow of text downwards, or throughout a body of text. To keep to a good vertical rhythm, recall your grade school notebooks. Use a baseline grid that you can simply take away later. The grid would ensure harmonious balance and proportion.
Calling Attention to Separate Elements: Emphasis, Widows and Orphans
Providing emphasis to a set of words within a body of text should be done without interrupting the flow of reading. In this regard italicizing is often considered ideal, as it emphasizes in subtle enough means that it doesn’t distract readers from their reading. Combining emphasizing elements (caps, italics, boldface, underlining used in conjunction) should be avoided.
The term “widow” and “orphan” are indeed sad states of print design. Widows are short lines or single words at the end of a paragraph, orphans are short lines or words at either the start or end of a column that are separate from the rest. Here’s simple enough advice about them: avoid them in print design by adjusting variables such as type size, spacing, measure, leading, and manually introducing line breaks.
Typography is gaining an increasingly important role in print media’s endeavors to become more readable for an audience used to Web content. Experiment and focus on these three points of typography and your print designs would be on their way to optimized readability and maximum effect.
Table Tents are one of the easiest and most effective ways for restaurants, bars and nightclubs to display menu selections and specials. With bright colors and bold graphics, they can be put just about anywhere to get attention.
Its officially the first day of summer and we are celebrating by showing you a collection of our favorite poster and flyer designs we have found on the web.
What better way to kick off summer for your business than to add a little color to your marketing pieces. A booklet allows you to give all of the necessary details without overcrowding the design.
Use a booklet when you want to focus on a particular range of products and services, or even simply give more attention to these particular products and services by displaying brilliant photos and graphics of each.
In a time when every cent that is spent on marketing counts, standing out from the crowd matters. Creating eye-catching brochures can be taken to the next level by adding dimension to your brochure designs with die cuts. PrintPlace.com offers this service on custom orders, so it’s just a matter of contacting our custom jobs department for a quote.
With wedding season in full swing, we thought we would show you a collection of our favorite Wedding Save the Date designs we have found on the web. At PrintPlace.com, you have the options to do custom trims, folds, or rounded corners to create unique save the dates that your friends and family will be raving about. With a little imagination, the possibilites are endless of what you can come up with.
Stand out from the competition this year with your Thanksgiving marketing. Everyone seems to stick with the same icons and ideas for Thanksgiving, such as the turkey. Break away, but not too far away, from traditional Thanksgiving graphic design with the tips below, and you’ll be sure to capture the attention of consumers.