• 4 marketing ideas for photographers – Tipster Friday

    Photography Marketing Ideas


    We have a new host for our Friday tip videos. Her name is Ara and she hosts our first episode of “Tipster Friday.” What is “Tipster Friday,” you ask? It’s a video with tips from a hipster every Friday. We will have tips to help you with all aspects of your printing.

    Today’s tips include creative marketing ideas for photographers. These aren’t just standard “pass out business cards” type of ideas. Ara came up with some unique stuff that could actually be eye-catching in any industry.

    Watch the video or read on for her inventive ways to promote your photography business.

    Read more »
  • Rack cards: Powerful marketing at first sight

    Spa Rack Cards

    Rack cards are an effective marketing tool. A simple, bold message on the front of a rack card will grab eye contact from across the room. Once a customer gets to know your business a little better by reading further, they won’t be able to get you off their mind, and won’t want to wait to call you.

    Spas are one type of business that uses rack cards to advertise specials and services in a compact, attention-getting form. Simply feature a relevant message.

    A massage for Valentine’s Day? Yes, please. How about a couple’s massage? Great idea. Maybe add in a box of chocolates to sweeten the offer.

    Read more »
  • How to make your door hanger do more than just hang

    Door Hanger PrintingDoor hanger printing is about more than just a piece of paper. Don’t just hang it. Make it into an interactive marketing piece. Whether you interact with it or let a tear-card do the interacting for you, there are ways to ensure your door hanger is seen and taken seriously. Keep these things in mind and you will have successful door hanger campaign.

    Read more »
  • Custom calendar printing: How to make it work for you

    Custom Calendar PrintingBusinesses and charities often print calendars for fundraising or as promotional giveaways. Custom calendar printing offers an easy and inexpensive way to promote your brand. It allows you the freedom to be creative with the design and photos, and stays with your customers all year long. If you are thinking about creating one for your business, here are some ideas to get the most out of your calendar.

    Read more »
  • Your customers will read this holiday sale postcard

    Holiday PostcardHoliday sales are already all around us. It isn’t even Thanksgiving and we are surrounded by companies telling us they have the best holiday deals. They continually emphasize that they are the best place for Christmas shopping. That may be true, but I get tired of seeing them. Don’t you?

    When there are so many sales coming at us at once, whether we intend to or not, we start to tune them out. At some point, we can’t, or don’t want, to take them in anymore.

    Read more »
  • Turn Small Business Saturday into your biggest sales day of the year!

    Small Business SaturdayYou know about Small Business Saturday, right? If you own or market a small business, this day was created to help you. It is a promotion you should be taking full advantage of. Small Business Saturday is the day after Black Friday. That makes it Nov. 30 this year. After everyone endures the mad rush of shopping that ensues on the day after Thanksgiving, they can enjoy the relaxing experience of shopping small businesses.

    Read more »
  • The 4 best ways to increase your holiday travel sales

    Tips to market your travel business for the holidaysPrinting postcards, calendars, and holiday greeting cards in combination with the right online effort are some of the best ways to market to holiday travelers.

    Printing is so close to our hearts at PrintPlace.com, (we are passionate about printing, you know), and we are already dreaming of our holiday vacations. That’s why we put together our best tips to increase your holiday travel sales this year. These aren’t the same boring tips you see all the time. We’re betting you haven’t tried these yet.

    Read more »
  • Halloween marketing ideas for flyers, postcards, and more

    October is already here! That means Halloween isn’t too far away either.

    Over the weekend, I pulled out my Halloween décor and did some brainstorming about what my puppy is going to dress up as this year. If you haven’t already, it’s time to start thinking about the holiday.

    It’s time to prepare for Halloween! Take advantage of the spirit of the holiday by incorporating it into your marketing plan. Have a fun Halloween event for your clients or hold a Halloween-inspired sale for customers. It doesn’t matter if your business actually sells anything Halloween. Just have fun with it. If you get creative, you can find a way to pull in the theme.

    Read more »
  • College marketing brochures that won’t get thrown in the trash.

    College Marketing BrochuresRemember when you were in college? Those were some of the best days of my life. Wouldn’t you agree? Staying out until 4 a.m., dragging yourself to class in the morning, then doing it all again. You were constantly surrounded by friends and fun things to do. Naps were a personal friend.

    Now think back even further. What made you pick that school? No matter where you first heard about it, you had to scope it out for yourself.

    There are so many reasons a school is right or wrong for each person. College websites have too much information to start out. Something you can hold in your hand, something that gives you the facts you are looking for, is exactly what you need. In the sea of college mail and email that flood your life during the second half of high school, the best brochures give you exactly what you’re looking for.

    Read more »
  • Design a brochure that brings customers to you

    Brochure Printing: What WorksBrochures are most broadly used to give an overview of a company. They include space for photos and detailed highlights. Brochure printing is a great form of advertising because it contains just enough information to spark interest, as well as some contact details to find out more.

    A brochure easily gives your company presence when you can’t be there yourself. It’s available for potential clients to pick up and take with them. They can keep it around until they need it at a later date.

    Many factors contribute to the making of a successful and beautiful brochure including its layout, design, colors, and font. It should be unique enough to stand out, with only a glance at a rack of brochures.


    Here are some tips to keep in mind for creating the best brochure possible.

    Read more »