Browsing the "Marketing" Category

Over-Promise to Get More Customers

July 21st, 2008 | by PrintPlace

A cliché in marketing is that you should under-promise and over-deliver. Well, that doesn’t work anymore. Nowadays, with competition so steep


Branding vs. Marketing

March 10th, 2008 | by PrintPlace

Many people have the misguided impression that branding and marketing can be considered two separate entities. They could not be



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