Filed under: Cool stuff, File prep, branding, content, marketing | Tags: brochures, catalogs, marketing advise, Thanksgiving Marketing, printing design, design tips
Stand out from the competition this year with your Thanksgiving marketing. Everyone seems to stick with the same icons and ideas for Thanksgiving, such as the turkey. Break away, but not too far away, from traditional Thanksgiving graphic design with the tips below, and you’ll be sure to capture the attention of consumers.
Family
Thanksgiving dinner is a common theme for marketing during this time of year, but rather than using a photograph of a family at the dinner table with a large turkey in the center, try a different approach. For a funny tone, use a picture of Uncle Ed snoring on the sofa with his mouth wide open. Or for advertising for a restaurant, use a picture of Mom dropping the turkey on the kitchen floor with a subtitle mentioning your delicious turkey dinner available for just such an emergency.
Pilgrims
Incorporate the Pilgrim story and legends into your promotional materials for touching on the heart of the holiday. You may want to include the first Thanksgiving story into your brochures or catalogs to entice readers to open the cover. Or you may want to use images from this historical account. Play on the message of the Pilgrim theme such as giving, sharing, and thanksgiving with free gifts or discounts.
Cornucopia
The cornucopia can also be called the “horn of plenty,” which can be spun into nearly any marketing message. Plus, a cornucopia gives many color options, from the orange of pumpkins to the purple and green of grapes. The harvest theme can also include autumn leaves, which give another array of color – greens, golds, reds, browns, and oranges are all options for a Thanksgiving graphic design.
Whatever theme you decide to use for your brochures, postcards, flyers, or catalogs this year, be unique but don’t stray too far from tradition. Thanksgiving gives plenty of options for creating a one-of-a-kind marketing campaign that still connects with the holiday spirit and with your customers.
Design tips by Susana Ortiz:
When designing an image take advantage of the Adobe Photoshop’s Eye Dropper Tool, as seen above. Below are the step-by-step instructions.
- Select the Eye Dropper Tool
- Change Sample Size to “31 by 31 Average” (or higher, depending on the size of image)
- Sample different areas and create new swatches to use for text or design elements in your artwork.
Look for more design tips by Susana next week!
Filed under: advertising, branding, calendars, marketing, printing | Tags: advertising, branding, design, marketing, small business
A beautifully printed calendar is a smart gift that people will actually use! They can also be a great promotional tool for your business or service too. When someone uses your calendar, they will get a daily reminder of your company. Not only that, when you give wall calendars, you may gain new customers from their friends and coworkers viewing the print calendar. Following are tips for designing an attractive calendar that people will want to use and share.
Use Creative Photos of Your Product – Your calendar can be both functional and a tool to sell your product or service. Make sure your pictures are attractive and interesting to look at. For example, if you own a boutique that sells children’s clothing, you could take photographs of animals dressed in the clothing you sell. Or if you run a restaurant, you could feature toddlers dressed like adults placed like customers. If you have an interesting business such as making custom jewelry, you could put photos of different steps in your work. Then you could include a little information at the bottom of the picture. Or, if you own a bakery, you might feature attractive pictures of your baked goods and include a recipe underneath each corresponding picture.
Use Photos of Local Attractions – People like seeing pictures of their home town. You could include pictures of local landmarks or places of historic significance. You might also take pictures of local festivals and events. Be sure to include people in your shots, but get their permission if they are close by.
Leave Space for Writing – To encourage people to use your calendars, leave enough blank space on each page for people to write. You should make the date squares large enough to write in. You can also leave room at the top and bottom or sides of each page for notes. Adding lines is a great idea!
Create Monthly Calendars – Give people a monthly reminder of your business by sending a postcard every month with a one-month print calendar on one side. If you send out a monthly or so newsletter, include an attractive calendar on one page with your business’s monthly events.
Print Pocket Calendars – Pocket calendars get used a lot because people can keep track of appointments in them. For example, a doctor, dentist or even an optometrist might want to print a pocket calendar. When patients make their next appointment, ask them if you can write it in a pocket calendar that you give them.
Whatever your business, a print calendar is an excellent way to connect with customers and also create loyalty by giving them a gift they can look forward to each year. Just don’t forget to include your logo and contact information in an inconspicuous spot on your calendar so that customers remember how great your company really is!
Filed under: Presentation folders, advertising, branding, business cards, flyers, marketing, posters | Tags: advertising, branding, design, flyers, posters, print advertising
It’s every garage band’s dream to make it big. And today, with music mixing software and some studio time, you can create your own demo CD and market yourself to the world!
There are plenty of bands who have managers who book the dates and do their marketing. But when times are tough and there’s no official management, band members need to be able to wear a lot of different hats – including the one with “Manager” embroidered across the brim.
But whether you are employing a manager or doing it yourself, one of the very best tools available for marketing and promoting a band is the press kit. A press kit is by far the most professional way to introduce your band to a potential venue.
What few bands realize is the importance of working with a professional printing firm. Almost every element of your press kit will need to be professionally printed. As you read through these press kit essentials, think about how best to promote your brand – and your band – with colorful graphics and catchy lingo.
Press Kit Essentials
Make sure your press kit includes the following:
- Business card – This gives your customer an easy tool to find your contact information when they’re ready to call you.
- 8 x 10 glossy photo – Your customers want to know what they’re getting, so send them an 8 x 10 glossy photo so they can see what you look like. For a personal touch, sign it and mention the name of the venue – a very cool touch that begs your photo to be posted on the venue’s “Wall of Fame.”
- Artist Bios – Make sure to include an artist biography that tells a little about the history of your music or your band. Make sure that the section also includes some references from other venues, if at all possible.
- Press Release – Many venue owners would gladly submit a press release about an artist that they will be featuring at their venue. Often, they do not have the time to write one of their own, so include a press release to make their job easier.
- Posters and Flyers – While many venue owners have their own network for advertising, be sure to include some free posters and flyers where dates and times can be filled in. Besides, wouldn’t you rather have quality posters advertising your show rather than something someone put together in 5 minutes on a word processor program?
- A copy of your CD –You should always include your CDs so the owner can listen to your music. Many artists have begun to print CDs that are only for promotions and press kits. Don’t forget the CD liner notes! Professionally printed liner notes make you look like a major player.
- Presentation Folder – Finally, you need a professional folder to fit the entire press kit into. Make sure to at least put your mailing address, logo, and band name on the folder. Some artists are even printing full color folders to grab the venue owner’s attention.
As you can see, nearly every part of the press kit includes printed materials. So find a quality online printing firm – like PrintPlace.com - that can complete your project in a cost-effective-yet- professional manner – and ensure that your press kit is appropriate for venue owners.
Filed under: Cool stuff, Presentation folders, advertising, branding, marketing | Tags: advertising, branding, folders
Presentations can be intimidating for the presenter and even – unfortunately – boring at times for the audience. One way to lessen the intimation and reduce boredom is to have a presentation that includes your presentation and marketing materials in beautifully designed custom folders. Custom folders can enhance presentations on any topic to any audience. Here are some tips for a powerful presentation with the use of custom folders.
Custom folders are an attention grabber – A beautiful design on the glossy cover of your presentation folder will catch the attention of your audience. The design can be customized to the presentation of a new product being launched or simply a representation of your business logo, large and prominently placed. Custom folders immediately give your audience something to focus their attention on and can help guide their attention throughout the presentation. Instead of the audience’s mind wandering, they can focus on your folder and the information it contains.
Custom folders inspire confidence in your product – Selling is all about the confidence you have that your product can meet your customer’s needs. In addition to your spoken presentation and the points made in it, a custom folder gives the audience an impression of the confidence you have that your product will meet their needs. When your customers have confidence in your abilities, having your name and logo on the cover of a custom folder gives credence to all that it contains. Customers will trust your recommendation because they trust your judgment.
Custom folders hold information – Without the use of custom folders, at the end of your speech the audience will stand up and walk out perhaps never again thinking about the information you presented. With a custom folder, all of the information your customers need can be placed inside ahead of time, and when they prepare to leave they can take all of that information away with them. Custom folders are often printed with the business name and have a place to hold business cards inside in addition to product brochures and other marketing information. Organizing all of this information neatly for your customer helps bolster their confidence that you can manage their needs as well as you can manage your presentation.
Filed under: advertising, branding, marketing, printing | Tags: advertising, branding, copywriting, marketing
Effective marketing does not have to cost a fortune – it just needs to have the right persuasive techniques employed. By using these five persuasive marketing techniques, you will be able to create advertising that will, over time, increase your brand recognition and increase your revenue. Using these five principles and see what happens to your message!
Be Frequent and Consistent - A lot of small businesses become discouraged when their advertising efforts don’t bring about the desired results. There are no marketing techniques for “instant” results, but employing your message on a regular, frequent schedule over a continuous period of time will, in most cases, pay off. Effective advertising requires getting your persuasive message in front of your market as often and as consistently as your budget allows.
Create Comprehension - The first principle in creating a persuasive message is comprehension. Readers should be able to instantly understand the message of your marketing piece. To create instant comprehension:
- Make sure your message is clearly stated with text and illustrated in the graphics.
- Use the principle of repetition to emphasize your message.
- Keep the message simple.
Build an Emotional Connection - The second principle for creating a persuasive message is connection. Readers will remember and respond to an advertisement that evokes an emotional response that helps them relate to your message. To create an emotional connection:
- Use a message that has meaning and significance for your target market.
- The message should trigger an emotional response – excitement, happiness, nostalgia, passion, etc.
- Use an emotional message that calls readers to action.
Be Credible - The third principle for creating a persuasive message is credibility. Your target audience needs to be able to believe your message. This ties back to the reputation of your business as well as the message being used in your campaign. To create credibility:
- Have high customer satisfaction standards for your business.
- Use ethical business practices based on integrity to build a believable reputation for your business.
- Use an emotional message that your target audience can believe.
Be Contagious - The fourth principle for creating a persuasive message is contagiousness. Think of the Gieco gecko: he is cute, he is funny, he is clever, and he is memorable. How can anyone resist this witty little reptile? To create contagiousness:
- Incorporate elements of humor, likeability, cleverness, and energy.
- Coin a memorable slogan or catch phrase that will stay with your target audience.
- Make sure your message is able to evoke an emotional response that will have your target audience talking about it and will motivate a demonstrable reaction.
