There are many forms of printed advertising available that can be applied to any advertising need: posters, flyers, brochures, catalogs, postcards, door hangers, direct mail, etc.  But there is usually one significant factor that determines the direction of most printed advertising campaigns – namely budget constraints. For events or general awareness advertising, posters and flyers – especially paired together – can help you create a long-lasting, memorable campaign on even a small budget.

Poster Details
Poster printing can be used to advertise any business, organization, or event. Poster printing is perfect for advertisements or announcements that will be valid for a long period of time because they are usually securely mounted on a surface. They are also easy to switch out when it’s time to update your message without a lot of out-of-pocket expense. Posters are excellent for advertising a new business that is “opening soon” as well as an established business that wants to broaden its customer base. Poster campaigns are a smart way to get a message to a large group of people. All your audience has to do is pass by your poster locations. Poster advertising is an excellent choice when you want to keep your company in view of your target audience. 

Flyer Details
Flyers are a quick and easy-to-use form of print advertising that can be customized for absolutely anything. Smaller than posters, their size lends them to a greater variety of distribution methods: left in stacks for anyone to take, handed out personally to passersby, direct mailed, and even hung or posted. Flyers can be used in conjunction with poster printing campaigns. For example, when your business opens, print up “now open” flyers and slap them over your “opening soon” posters. You still have the large space of the poster and the advance notice, but now with very little trouble you have changed the message of the poster with the simple addition of a flyer. Flyers can also be handed out with messages that reinforce your poster campaign’s message. And of course flyers can be used by themselves – and often are –  for events like band concerts, garage sales, school events, church events, etc.
 
Use posters:
• As a hanging display to reach a large audience on the move
• When you need long term advertising
• To get attention of the general public
 
Use flyers:
• As a hand out, mobile advertising
• For short term advertising, right before the event
• As the final campaign before the event, to reinforce poster advertising
 
Pairing posters with flyers can create a long-lasting and memorable marketing campaign that can work with even the smallest budget!

Here are some informative highlights from an interview with Lisa Hoffman, Product Manager of PrintPlace. The company started as a traditional commercial printer, but invested heavily in advanced technology to revolutionize the industry’s business model. Hoffman gives this and many other reasons PrintPlace is the fastest growing online printer in the industry today.

Prices and customer service sets PrintPlace apart from other online printers
Our customers say we have the best customer service and best prices. We have no specific market [which means we cater to individuals and companies equally]. We are the only online printer with a certified G7 Expert (color expert) on staff. We offer more flexibility in our options than most printers. With our new Same Day Turnaround service, we offer more products on a same day turnaround (including booklets) than any other online printer, especially OFFSET – not digital.

100% offset printing at digital printing speeds
We are 100% offset (no digital printing) yet we offer lower minimum quantities and faster turnarounds than many printers. PDF proofs are free and UNLIMITED. Customers can upload, reject and re-submit as many times as they want for no additional charge. We generate high resolution PDF proofs faster than any other printer – 3 minutes or less.
 
Recommended design software
We recommend PDF/X1-a format for best results, since this format combines the best color and font management and produces the least possibility for error. Many of our customers use Adobe InDesign or Illustrator and export to PDF with excellent results. Publisher is fine as long as the included images are saved at 300 DPI resolution. Our website contains articles that detail how to export from many popular design programs.
 
Our automated upload accepts PDF, TIFF, EPS or JPEG. Native files can be sent via FTP to our file repair department who will export and upload to the customer’s job for a nominal fee.
 
Our art department can convert a customer’s file to PDF for a nominal fee. If a customer uploads a print-ready TIFF or JPEG file, our automated proofing system will convert to PDF for proof review.

Press capabilities
Our presses are all Komori sheetfed, 40” capacity, with inline aqueous coating. We also offer UV Coating as an option. Our newest Komori presses reduce paper waste with de-inking and pre-inking technology for faster and more accurate make-readies (more jobs per shift & its green to save sheets). The presses integrate with MIS which further streamlines our operations, which are some of the most advanced and automated in the nation.

Bindery capabilities
All of our bindery is in-house. We cut/trim, fold, glue, die-cut, score, perf, saddle stitch bind, hole drill, shrink wrap, tab, and process direct mail.
 
Mailing services
Yes. We can even provide mailing lists. Customers can save time and money by printing and mailing in a single ordering process.
 
Turnaround is 100% determined by the customer
Customers tell us what turnaround time they need when placing an order. We have options from Same Day turn to 7 Day turn, depending on the customer’s need and budget. Our turnaround times are NOT just estimates – they are guaranteed!
 
Everything is printed in CMYK
If you submit an RGB document, it will be automatically converted to CMYK during preflight. PrintPlace’s state-of-the-art color managed workflow automatically detects the ICC profile attached to your RGB file (if you have included one) and manages the color through the conversion process. If you upload an RGB file, please be sure to download the converted print-ready PDF from our system to view the color after the conversion. Changing from RGB to CMYK will always produce some color shifting and a reduction in the color gamut because it is impossible to reproduce the entire RGB color palette with an offset press. We recommend creating and submitting your document in CMYK to assure the color looks as close to your original file as possible.
 
Quality control to ensure the best prints
Press Operators are held accountable to get the form to color before putting sheets on the counter. We collect data from every press run and inspect the data to correct unwanted trends. We use the G7 methodology to ensure consistency.
 
Print guarantee
Satisfaction Guarantee covers rerunning or refunding the job. If you are not satisfied with your purchase, contact us within 10 days of receipt of order, and if the order is found to contain an error that is not within our allowable tolerances, we will reprint all or part of it on an expedited turn.
 
The customer controls the printing
The customer is in complete control of the entire ordering process. They no longer have to wait for a salesperson to pick up a disk or wait for days to receive a proof after uploading to FTP. They approve the proof and send to press at the click of a button. From there, they can check the status of their job in real time, 24 hours a day, 7 days a week. Email notifications are generated automatically at each important stage of the order, keeping customers constantly informed and in touch with their project. As soon as the job ships, they receive tracking information via email.

Why customers should choose PrintPlace over their local printers
We offer the best of both worlds: the personal attention of a local printer, albeit not “face to face,” but at a much better value and without sacrificing quality.

The recent recession has caused people to take a closer look at all of their expenditures, as they no longer have the luxury of buying solely on relationship or “comfort.” Local printers usually employ commissioned salespeople, which results in a significant increase to their cost of doing business. Additionally, their manual method of producing jobs just doesn’t afford them the opportunity to compete with the automation and “lean manufacturing” of online printers. This is evident by the fact that despite the faltering economy, PrintPlace is growing and expanding, rather than shrinking. We just opened a second facility to service our West Coast customers in 4th quarter 2008, and our East Coast facility is soon to follow in New York. We believe this illustrates the confidence of customers to consider online printing as not only a viable, but a preferred, option for their printing needs.

New Product: Folded Postcards

PrintPlace is always excited to stay ahead of the online printing pack, and with that in mind, will be offering a new folded postcard product, which will save our customers money. Instead of printing an oversized postcard to get all marketing info out to customers, companies can now use our folded postcard, which offers two to three times the space of a flat postcard. And, the best part is that the folded postcards mail at the same postage rate as the flat, standard size postcards. Customers have the option to perforate one side to create a business reply card, return form or coupon.

New Printing Press

PrintPlace is increasing its production capacity with the purchase of a Komori LS540 offset printing press. The new printing press reduces ink waste and paper waste and eliminates mechanical ghosting, a common cause of color variation within a job. It also prints faster and integrates with our printing system to further streamline operations, which are some of the most advanced and automated in the nation. This allows us to offer same-day printing with offset quality – a benefit previously only possible with digital printing.

Upgraded Templates

We’re also planning to revise our template library to include more landscape and portrait layouts. PrintPlace’s template library is more extensive than any of our competitors because we offer more fold types and products than anyone else online. The template library works seamlessly with our new instant proofing system.

Faster Instant Proofing

Instant proofing is not only available 24/7/365, but we’ve invested in more servers and increased bandwidth to ensure we always get materials printed on time, every time. Our average page processing time is less than 1 minute. This ensures that our customers will be thoroughly satisfied with their print job, without having to wait days to approve it. That means an even faster turnaround time.

Automated Back-Trimming

We’ve developed a custom application with our vendor so that when we cut thicker card stocks, we can ensure crisp trim lines. With thicker card stocks, many printers allow the edge of the sheet to look slightly frayed, which detracts from the graphic design and makes brochures, calendars and the like look unprofessional. We’ve eliminated this potential for any printed product to look unprofessional.

PrintPlace is excited to announce the opening of its California printing facility, located near Los Angeles. The addition of this manufacturing location means that customers on the West Coast can now get their orders faster than ever. With the West Coast plant now fully operational, one-day turnarounds are possible if the print job is approved and sent to press by noon CST.

With our flagship facility in Arlington, Texas and a third plant on the East Coast coming soon, PrintPlace will have more than 70% of the country covered in a one-to-two–day ground service shipping range. National coverage means cheaper shipping options for our customers all over the United States.

New extended customer service hours for email, phone or live chat have also been implemented: 7am – 8 pm Central (5am – 6 pm Pacific).

And with concerns about the environment cropping up all over the world (and even making it into the Presidential race), PrintPlace’s three plant locations will contribute to preserving the environment by reducing emissions and wasted fuel by shipping to customers from the plant closest to them. This reduces PrintPlace’s overall carbon footprint by significantly reducing shipping distances. Not only that, we’ve also recently invested in ink savings software which will not only make printing colors more consistent, but will also allow us to print at the same quality while saving more ink.

Arlington, TX, December 19, 2008 – PrintPlace has established a sustainable printing process to minimize waste and reduce harm to the environment by using vegetable-based printing inks and chlorine-free, certified paper stock. With respected news outlets like the Wall Street Journal and The New York Times touting how to protect the environment, coupled with President-elect Barack Obama’s stated intent to curb global warming emissions, going green is clearly at the top of Americans’ minds. 

PrintPlace is doing its part for the environment by using vegetable-based inks reduces the amount of VOCs (volatile organic compounds) released into the air during printing. VOCs have been known to be harmful to people, animals and plants.

PrintPlace also uses chlorine-free paper reduces the production of toxic chlorinated organic compounds, including chloroform, which is a known carcinogen. These compounds are released into waterways as part of the bleaching process, doing environmental damage to the aquatic environment.

This paper is certified by either the Forestry Stewardship Council (FSC) or the Sustainable Forestry Initiative (SFI). Both organizations promote responsible forest management and protect natural habitats around the world.

PrintPlace also recycles all paper waste and uses plastic substrate that is 100% recyclable. It uses 100% recyclable shipping cartons and packs those cartons with 100% recyclable material.

But its printing process isn’t the only system being optimized for the environment: three-phase lighting provides power savings of up to 50%. And PrintPlace’s carbon footprint has been dramatically reduced by utilizing three shipping points across the United States so that shipping originates from the closest location to the recipient, reducing greenhouse gases. 

About PrintPlace:
PrintPlace is a partnership between print professionals, designers and developers committed to delivering the best online printing experience.  PrintPlace has an ISO 9001 certified manufacturing facility.  They boast the industry’s most powerful and flexible quote tool.  They have engineering a unique workflow that guarantees end-to-end color management.  In short, they have established themselves as the best online printing company in business providing poster printing and brochure printing services.