Published on March 14th, 2014 | by PrintPlace
Church marketing: 3 unique ways to promote your Easter event
Today’s tip video is all about church marketing. With lent already underway, Easter is coming up quickly. It’s the perfect time to reach out to your community for events and services surrounding the Easter holiday.
In the video, Sharon has different ideas to engage children, young adults, and the whole community in your events. Watch the video to see her unique ideas for promoting your church for Easter or read the transcript below.
Hi and welcome back for another tip from PrintPlace.com.
This week is a special Easter edition for all you church marketers.
The Easter season is a perfect time to get new visitors to your church and reach out to the local community. It’s so easy to promote online and miss opportunities to really engage people, so here are a few creative ideas to promote your Easter event and involve your congregation at the same time.
- Use door hangers with vivid Easter colors to promote a festival or family event. Include a brief description with activities, date, time, and a simple map. Then do an outreach event and have your congregation pass the door hangers out around the neighborhood. Encourage them to engage and talk to people. They’ll be more likely to come if they’ve already met a friendly face.
- Another great way engage your congregation and promote your Easter service is with three-up rack cards. This rack card from Calvary Church has a custom 9×2-inch trim with two custom perforation lines. The result is three business card-sized pieces that your congregation can pass out.
Online and print promotion don’t have to be separate.
- I call this piece the “Eastergram.” Order a 4×6 postcard and add a 4×5-inch custom trim to create a Polaroid photo shape. Then pass them out to your congregation to promote the Easter Service.
On the back, encourage people to take photos of the service and post them to Instagram with a custom hash tag. You’ll get a crowd-sourced photo journal of the service that reaches your members’ followers who might not be familiar with your church.
That’s all for this week. For more church printing ideas, check out this video spotlight of Compass Church. Creative Director, Jeremy Hardwick, discusses how print helped Compass Church raise over $50,000 for the earthquake relief in Haiti. Click here to watch the video.
See you next week!