Creating moods with fonts: Graphic Design Friday
It’s time for another graphic design tip, or should I say… ggggrrrAAAPHIC DESIGN TIP! Could you tell what kind of mood I was in there? I was going for dramatic.
This week our quick tip video is about creating moods with fonts. While designing business cards or any piece for printing, it is important to keep in mind what your font choice portrays about your company.
The new PrintPlace.com video shows you what different fonts imply and how to make them say what you want.
Welcome back for another quick graphic design tip from PrintPlace.com.
We’ve been talking a lot about typography, and the importance of font choice, and what it says about your brand. This feeling that a font evokes is called mood. Typefaces can have many moods. Fonts can be modern, classic, casual, serious, and even dramatic.
When choosing a font, consider the feelings you want your audience to have about your brand. For example, a furniture store might want to portray a classic look and feel. An art gallery might prefer a clean and modern image, or a florist might want something rustic and natural.
Combing fonts can also create moods. Take a modern typeface like Gotham Light and combine it with a classic like Chevalier, and you get a mood that is something else altogether.
Color affects the mood of typefaces as well. Take our florist card for example. The cool green supports the natural rustic mood of the card. Change the color and the design has a very different feel.
That’s it for this week. Come back next week where we’ll talk more about fonts and tips for combining them. Don’t forget to subscribe!
Share This Post
April 22nd, 2014, No comments yet
Printing is only one industry that has made strides in protecting the world’s natural resources in recent years. Many companies and individuals are changing their ways to help. To celebrate Earth Day, we thought we’d [&hellip
April 17th, 2014, No comments yet
Summer is just around the corner and that means kids will be out of school soon. Yay! School’s out! Ok, not quite yet, but as soon as it’s here, kids will be looking for things [&hellip
April 11th, 2014, No comments yet
Ara is back for Tipster Friday. Today she’s tackling the topic of church tithing. Churches depend on donations from their congregation to survive. Therefore, it’s pertinent that they make it easy for members to contribute [&hellip
March 28th, 2014, No comments yet
We have a new host for our Friday tip videos. Her name is Ara and she hosts our first episode of “Tipster Friday.” What is “Tipster Friday,” you ask? It’s a video with tips [&hellip
March 26th, 2014, No comments yet
We spoke with photographer Roderick Pena weeks before we met him. His use of clean, modern business cards intrigued us, so we made him the subject of our next PrintPlace.com customer spotlight. Wanting to get [&hellip