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Published on August 8th, 2014 | by PrintPlace.com

Why is flat design cool? – Tipster Friday

Happy Friday, everyone! This one seemed to take a longer time to get here than normal, didn’t it? I thought today might never come. I’m happy to report that it did though, and with it, Tipster Friday.

Our video today covers flat design, which seems to be taking hold of everyone. It is pretty cool after all. Tipster Ara is eager to tell you why, and what makes it so cool. She can also tell you the elements that make up flat design, who is using it, and where you’ve seen it.

helveticaistuberkuhl_wallpaper

Ara even created this cool Helvetica wallpaper that you can download for free.

Find out now by watching her video or reading the transcript below.

Flat design

Video Transcription

It’s Tipster Friday everybody where I give you tips you’ve probably never heard of.

Cut to the moose!

Why is flat design so cool?

Flat Design is everywhere now, whether you’ve realized it or not. Logos, websites, print…everyone seems to have jumped on the flat design bandwagon.

But what is flat design and why is it so awesome?

Flat design is a design philosophy that favors simplicity over embellishment, so things like gradients, drop shadows, and three dimensional effects are dropped to create a clean look and feel.

You can really thank the Swiss for all this. Back in the 1950s, Swiss graphic designers developed the International Typographic Style that emphasized clean lines, solid colors, and beautiful typography. This is also the same movement that gave birth to the almighty Helvetica typeface! Ahhh, so lovely.

So why is flat design so awesome?

As a designer, it really allows you to focus the purpose of your design. Especially in web design and user interfaces, flat design means usability and harmony among elements are key. It also means typography is super important, which if you’re like me, that makes you very happy.

When you’re taking your first crack at flat design, ask yourself constantly, “Is this necessary?” If not, take it out.

That’s all for this week. Next week we’ll dive deeper into flat design with a tutorial on creating a flat design logo in Adobe Illustrator. Trust me, you don’t want to miss this one. See you then!

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