Filed under: Design Inspiration | Tags: PrintPlace Reviews, booklet printing, PrintPlace.com
What better way to kick off summer for your business than to add a little color to your marketing pieces. A booklet allows you to give all of the necessary details without overcrowding the design.
Use a booklet when you want to focus on a particular range of products and services, or even simply give more attention to these particular products and services by displaying brilliant photos and graphics of each.
Check out our Booklet Printing options today. Sign up to be on our Special Offers mailing list and to receive 30% off direct mailing services.
Filed under: Design Inspiration
But enough with our marketing talk; Here are a few great designs we’ve found on the web that utilize die cuts in their designs.
- USC Prostate Center Brochure
4BAF07-1
- Vital ID Brochure – Flat view
Accordian-style & Die cut
masco brochureRBK_BrandBook01
- The Nature Conservancy of Canada Presentation Folder Brochure Design
Sierra Health Brochure - Die-cut Booklet
Residence Le Torri Brochureptci
RBK_BrandBook01
If you have design inspiration or a suggestion for a topic that you’d like to share, feel free to email us at blog{at}printplace.com. We’ll be sure to link to your website and give you full credit!
Filed under: Design Inspiration | Tags: Invitations, PrintPlace.com, wedding
With wedding season in full swing, we thought we would show you a collection of our favorite Wedding Save the Date designs we have found on the web. At PrintPlace.com, you have the options to do custom trims, folds, or rounded corners to create unique save the dates that your friends and family will be raving about. With a little imagination, the possibilites are endless of what you can come up with.
Filed under: Uncategorized | Tags: brochures, catalogs, design tips, marketing advise, printing design, Thanksgiving Marketing
Stand out from the competition this year with your Thanksgiving marketing. Everyone seems to stick with the same icons and ideas for Thanksgiving, such as the turkey. Break away, but not too far away, from traditional Thanksgiving graphic design with the tips below, and you’ll be sure to capture the attention of consumers.
Family
Thanksgiving dinner is a common theme for marketing during this time of year, but rather than using a photograph of a family at the dinner table with a large turkey in the center, try a different approach. For a funny tone, use a picture of Uncle Ed snoring on the sofa with his mouth wide open. Or for advertising for a restaurant, use a picture of Mom dropping the turkey on the kitchen floor with a subtitle mentioning your delicious turkey dinner available for just such an emergency.
Pilgrims
Incorporate the Pilgrim story and legends into your promotional materials for touching on the heart of the holiday. You may want to include the first Thanksgiving story into your brochures or catalogs to entice readers to open the cover. Or you may want to use images from this historical account. Play on the message of the Pilgrim theme such as giving, sharing, and thanksgiving with free gifts or discounts.
Cornucopia
The cornucopia can also be called the “horn of plenty,” which can be spun into nearly any marketing message. Plus, a cornucopia gives many color options, from the orange of pumpkins to the purple and green of grapes. The harvest theme can also include autumn leaves, which give another array of color – greens, golds, reds, browns, and oranges are all options for a Thanksgiving graphic design.
Whatever theme you decide to use for your brochures, postcards, flyers, or catalogs this year, be unique but don’t stray too far from tradition. Thanksgiving gives plenty of options for creating a one-of-a-kind marketing campaign that still connects with the holiday spirit and with your customers.
Design tips by Susana Ortiz:
When designing an image take advantage of the Adobe Photoshop’s Eye Dropper Tool, as seen above. Below are the step-by-step instructions.
- Select the Eye Dropper Tool
- Change Sample Size to “31 by 31 Average” (or higher, depending on the size of image)
- Sample different areas and create new swatches to use for text or design elements in your artwork.
Filed under: Uncategorized | Tags: advertising, branding, design, marketing, small business
A beautifully printed calendar is a smart gift that people will actually use! They can also be a great promotional tool for your business or service too. When someone uses your calendar, they will get a daily reminder of your company. Not only that, when you give wall calendars, you may gain new customers from their friends and coworkers viewing the print calendar. Following are tips for designing an attractive calendar that people will want to use and share.
Use Creative Photos of Your Product – Your calendar can be both functional and a tool to sell your product or service. Make sure your pictures are attractive and interesting to look at. For example, if you own a boutique that sells children’s clothing, you could take photographs of animals dressed in the clothing you sell. Or if you run a restaurant, you could feature toddlers dressed like adults placed like customers. If you have an interesting business such as making custom jewelry, you could put photos of different steps in your work. Then you could include a little information at the bottom of the picture. Or, if you own a bakery, you might feature attractive pictures of your baked goods and include a recipe underneath each corresponding picture.
Use Photos of Local Attractions – People like seeing pictures of their home town. You could include pictures of local landmarks or places of historic significance. You might also take pictures of local festivals and events. Be sure to include people in your shots, but get their permission if they are close by.
Leave Space for Writing – To encourage people to use your calendars, leave enough blank space on each page for people to write. You should make the date squares large enough to write in. You can also leave room at the top and bottom or sides of each page for notes. Adding lines is a great idea!
Create Monthly Calendars – Give people a monthly reminder of your business by sending a postcard every month with a one-month print calendar on one side. If you send out a monthly or so newsletter, include an attractive calendar on one page with your business’s monthly events.
Print Pocket Calendars – Pocket calendars get used a lot because people can keep track of appointments in them. For example, a doctor, dentist or even an optometrist might want to print a pocket calendar. When patients make their next appointment, ask them if you can write it in a pocket calendar that you give them.
Whatever your business, a print calendar is an excellent way to connect with customers and also create loyalty by giving them a gift they can look forward to each year. Just don’t forget to include your logo and contact information in an inconspicuous spot on your calendar so that customers remember how great your company really is!
