Filed under: Design Inspiration | Tags: brochure design, brochure templates, brochures, Business card design, flyer design
A high quality brochure does wonders for the image of your company. When prospects receive a brochure, they equate the professionalism of the brochure design with your company. Therefore, read through the following secrets to creating a stunning brochure to help you achieve the best quality design.
1. Remember Your Audience
Know for whom you are creating your brochure before you even begin the design process. Make sure that every design choice you make will appeal to this audience. For instance, pastel colors work well for a brochure advertising a baby boutique, while muted colors work well for a corporate audience.
2. Keep Content Short
Do not overwhelm readers with panels full of text. Instead, limit each panel to one or two subheadings and a few bullet points underneath each. Reserve an entire panel for your contact information. On your cover, include only a heading and a statement that leads readers to open up the panel.
3. Use Sections
Break content and images into chunks of information. This allows for more white space, which is more appealing to the eye, but it also helps to divide information into small sections that readers can easily digest.
4. Place People in Pictures
Make sure that the majority of your images include people since they make images much more appealing. Your photos should show how your product or services are improving people’s lives.
5. Use the Right Paper
A heavy weighted paper feels much more professional than a lighter weight; however, also keep in mind that it needs to be light enough for folding. A 10-14pt cover paper is ideal, but 80-100# text paper works nicely as well. Use a gloss coating to make colors and images pop.
Keep in mind that one of the best ways to know what looks professional is to see it firsthand. Browse through inspirational brochure collections online to get a better idea of professionalism. Then be sure to use the secrets above to help you create the ideal brochure design that successfully reflects the quality of your brand.
Filed under: Print Place General | Tags: creative marketing ideas, internet marketing for small business, marketing ideas for small business, Small business ideas, small scale business ideas
Internet marketing for small business
When looking for marketing ideas for small business, the most important factor to think about are your customers. Developing marketing materials tailored to your customers should be your top priority if you want to stay visible in the market.
It’s critical that you produce targeted marketing messages to effectively reach out to your prospective customers. But don’t get easily overwhelmed with the thought of creating marketing materials at par with the big names out there like Nike, Coke or Volkswagon. Let us deal with simple materials to get your business started and noticed in the market, not some expensive billboard or TV ad.
Determine the strategy to use
Before doing anything, you need to first put together a marketing strategy that identifies with your target audience. It’s critical that you properly direct your resources at this stage; otherwise you could only be wasting the company’s money and manpower.
Developing materials
Developing a plan entails the use and management of various forms of marketing materials. Your marketing plan should have foresight into how much of your budget will be put into certain materials to minimize waste and yet maximize each marketing medium’s effectiveness. For instance, if the goal is to target 5,000 new customers this year, then you have to think about printing business cards. This is an inexpensive medium but don’t get too caught up in printing too many cards that when change comes might become outdated and useless. Remember that your contact details are likely to change as you grow and it’s probably wiser to look one year down the road first and then reevaluate your cards.
Simply put
Your marketing materials are representations of your business to target customers so it’s important that you come up with marketing ideas for small business that will economically and effectively tell your story and purpose. It’s always best to start promoting your business with basic tools in the likes of business cards and a website, then later on add marketing materials that will benefit your business in all other important venues.
Filed under: Print Place General | Tags: business card layout, business cards designs, business cards stationery, die cut business cards, double sided business cards, graphic design business cards, make business cards, photo business cards, photography business cards, square business cards, transparent business cards
FaceBook and Twitter have certainly taken the world’s attention to the Web. As a result you might think die cut business cards are no longer needed. After all, how many times do you hear people ask you today if you have “Googled” it?
However, people continue to make business cards and printers continue to print business cards.
Why?
That is an easy answer.
Even in today’s world people still conduct their lives via the never dying business of business cards. No matter if you are talking about photography business cards, graphic design business cards or any of a number of other business cards designs people still run their businesses using these gifts that keep on giving.
Die cut business cards - when your serious about business.
The size and convenience of a business card is indeed one of the major reasons that this is the way things are for today’s companies. Yes, people use the Web to find the information they are looking for; but to actually “seal the deal” we still enjoy the power of meeting people face-to-face.
Here are some hot tips to consider using the next time you find yourself designing a new business card layout for your business venture.
- Add photos for compelling photo business cards
- Use both sides to release more information as double sided business cards
- Consider unique shapes instead of the standard square business cards
- Develop your business cards, stationary & logo as a consistent branding message
- Deliver an original message with transparent business cards
Whatever you do, make sure your business cards offer a splash of excitement in the lives of those who receive your gifts. In a world where information explosion is the trend of the day it is important to communicate to your potential clients in ways that are remembered while conveying messages you want your audience to receive about your brand.
Engage any experienced social marketer in conversation and they will likely express to you the importance of doing offline marketing for their online businesses. In fact, they will probably share this information with you while in the process of handing you one of their own die cut business cards.
Filed under: Marketing, Print Place General | Tags: free coupons printable, free coupons to print, free online coupons, free printable coupons, online printable coupons, printable manufacturer coupons, printable retail coupons, printable store coupons
Once upon a time I wasn’t much into free printable coupons.
As a kid other priorities took precedence as my definition of being important life events.
Somewhere along the way life happened and things changed. Within an economy gone wild it has become important to me to find ways to save money on things I believe necessary for my life.
Coupons in today’s economy have thus become like gold to a Gold Miner in days of yesteryear.
If you pay attention to events like the rising gas prices in today’s economy the necessity of online printable coupons becomes more real than ever.
Several ways to find coupons on products you are looking for include:
- Watch for coupon distribution centers in the places where you do business.
- Look for stores that offer to double the price of your coupons.
- Check the products you purchase for “peal-away” coupon offers.
- Be sure to use your coupons before the expiration date.
- Using the search engines to target your purchases.
One of the best ways to track who is offering coupons is a simple search on your favorite search engine.
An equally possible but more cumbersome way of finding coupons in today’s world is through the usage of traditional media. Search engines make finding things like coupons you are looking for a breeze no matter if you are using Google, Yahoo, Bing or whatever search engine you select.
Following is an example of the process involved using Google as the search engine of choice:
Enter your desired keyword phrase into Google. I will target the keyword phrase of “online printable coupons” for my example. Businesses that have targeted this keyword phrase will thus display a wide range of coupons for me to select.
For business people that need to have business cards printed a great deal of value will be found in further tailoring your search.
I would use the following search to find what I’m looking for if that were the case:
”printable coupons for my business card”
Another way to a coupon collection for businesses needing free printable coupons is to stop by Print Place where they are passionate about high value and quality in all your projects.
Filed under: Print Place General
PrintPlace.com is proud to be the printing sponsor of the 2nd annual DFW Family Expo that will be held from 10 a.m. to 5 p.m. on February 26, 2011, at Centennial Hall in Fair Park, Dallas, Texas.
About the DFW Family Expo
The DFW Family Expo is a celebration of the best products, services and entertainment for families. This true community event – benefitting Children’s Medical Center – offers unmatched face-to-face interaction between family product and service providers and thousands of moms, dads, expectant parents, grandparents and kids from a twelve-county area.
About PrintPlace’s Sponsorship
PrintPlace.com’s sponsorship has not only included a substantive printing donation to the DFW Family Expo, but also an exclusive 10% printing discount to all DFW Family Expo sponsors.
PrintPlace.com is happy to partner with DFW Family Expo on this opportunity to give back to our local community.
