Published on October 31st, 2012 | by PrintPlace
Printed Media + QR Codes = Increased Customer Interaction
What is a QR code? How can it help me in my business?
A QR code is a quick-response code. In this day of fast food, fast cars and instant connections, the consumer has become accustomed to immediate responses. They are now impatient. If they cannot access something quickly, they are moving on to the next priority.
According to “Three Ways to Use QR Codes for Business” by Gwen Moran, “Digital market research firm comScore found that roughly 20.1 million people scanned QR codes with their phones in a three-month average period ending October 2011 vs. 14 million in June 2011.”
QR codes are displayed on business cards, brochures, t-shirts, flyers, billboards, bumper stickers and even coffee cups. If you are not displaying your QR code, you are in the dinosaur age as far as modern technology. Why are these little squares so significant? They save time and effort for the consumer and make money for the seller.
How is this possible? Install the QR code app which is appropriate for your phone, scan the code with your phone by displaying the QR code on the screen of your phone and it will send you directly to the web page specified by the QR code. Click, display, scan and presto you are at the web site. Instant, maybe not, but faster than you can type the URL into the search bar and 100% accurate.
Generation Y, born between 1980 and the 1990’s, is said to be the fastest growing segment of today’s workforce. Why is this important? Generation Y grew up with technology; they are plugged in 24 hours a day, 7 days a week. They are said to be tech savvy but that is not totally accurate. The fact is that they are tech dependent. Since they rely so heavily on technology, unless you meet them where they function most frequently, you have lost a significant, about 70 million, segment of the market. Can you really afford to ignore 70 million potential customers?
Sheridan Orr stated in “Article Spotlight – Gen Y and Self Service: A Love Story” May 22, 2012 that “In 2017, Gen Y will outspend Baby Boomers for the first time. That means that not only do we have to understand how to manage them, we desperately need to know how to connect with them as consumers.”
You connect with Generation Y as well as other age groups through QR codes. How do you connect? Where do you place QR codes?
“When WebiMax, a Mount Laurel, N.J.-based search engine optimization firm, placed its first QR code on a banner at the 2011 Search Marketing Expo in New York, company founder Ken Wisnefski was impressed that it was scanned by 250 people.” Webimax.com.
With the release of each new book, LJS&S Publishing in Orlando, Fla., plants QR codes on posters, to help market the work. For the company’s new science-fiction thriller The Immune by Doc Lucky Meisenheimer, the company went one step further and inserted an image adapted from the book’s cover into the center of the QR code. The code became both a graphic illustration and a working link to the book’s website.
A story was featured in a recent National Speakers Association “Voices of Experience” interview. A single mom was offering gymnastic classes for small children. She printed 300 flyers and handed them out inviting parents and children to a free session. She received 1 client. Next she placed a QR code on her flyer inviting people to sign up for the free session online. She received over 200 enrollments and over 50 new clients. The addition of the QR brought immediate response and a significant increase in business.
How will your business increase by printing a QR code on your postcards, business cards, posters, brochures and all of your other printed marketing materials? Well, could you pass on the possible 500% increase in business as experienced by the gymnastics’ instructor? I didn’t think so.