Fundraising Passionate about Nonprofits

Published on July 24th, 2013 | by Emilie DesJardins

PrintPlace.com is passionate about nonprofit organizations

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You already know PrintPlace.com is passionate about printing, but we are also passionate about our nonprofit customers. As a printing company, we get to help our community by helping businesses who do the most good. I’ll even let you in on a secret. We actually have some discounts and special offers available for nonprofit businesses. To learn more, just call or email PrintPlace.com, and tell us how we can help. Marketing a nonprofit business is about more than just the cost though. It is also about making sure the right message is heard each and every time. For just this reason, I have some tips for efficient nonprofit marketing. They can really be applied to any business, but a nonprofit organization will especially see the benefits.

  • Maintain your marketing on a regular basis to earn awareness and keep your place in the minds of potential donors. Plan a strategy ahead of time to ensure funds and materials are distributed throughout the year, and at key times for your business.
  • The quality of printing says a lot about who you are and what you represent. That’s why it is important to print with a reputable printer.
  • Include your mission statement on everything. This is a succinct way to explain what you do and why.
  • Statistics and graphs represent your past accomplishments in a simple and understandable form.
  • Spotlight individuals who help your organization. Whether this is a “volunteer of the month” or exemplary donor, it encourages others to reach those standards. It also shows the passion of people already involved with your organization.
  • Make sure to include a call-to-action whenever possible. This can be as simple as visiting your website, or more specific like attending an event or donating to a campaign. Whatever it is, the call-to-action should encourage immediate involvement, before there is time to forget. Promoting a sponsor who will match donations during a certain time period adds a sense of urgency for potential donors who might otherwise put it off.
  • Maintain your marketing on a regular basis to earn awareness and keep your place in the minds of potential donors. Plan a strategy ahead of time to ensure funds and materials are distributed throughout the year, and at key times for your business.

There are many successful nonprofit organizations that print their marketing materials with PrintPlace.com. Traffick 911 has been printing with us for several years. The goal of this organization is to raise awareness and prevent human trafficking. In the process, the people of Traffick 911 use a variety of printing to share this information. Printing brochures is necessary for training sessions that inform teachers and law enforcement. Promotional pieces like posters and flyers are also needed to spread the message and drive people to Traffick911.org. The combination of quality and price at PrintPlace.com means there is one place to print all of it. This video tells the story of Traffick 911 and what it takes for them to be successful year after year.

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