PrintPlace.com Blog

Few things could threaten to overwhelm a business team more than the development and production of a catalog.  The process of catalog printing is tedious at best.  But there are few better ways to connect with your customers than with a catalog that they can have at their fingertips.

So, here are a few secrets to success for catalog printing.  There’s no way around it, this is a daunting task.  But with some careful planning anyone can produce a professional, successful catalog.

l  Use a team – unless your catalog will only be a few pages, you will more than likely need the help of the team.  Consider at least one expert on your team who has experience in catalog design and printing.

l  Plan, plan, plan  –  before you even begin amassing all of your products and services for the catalog, sit down and decide on your purpose and format.  What is your budget? Is this catalog for businesses or consumers?  How much information do you really need?  These questions and more will guide you and your team as you begin collecting all your information.

l Categories – consider grouping your information in your catalog into categories.  Of course, this completely depends on the content of your catalog.  Most businesses can break their products and services into smaller, logical categories so that consumers can quickly reference what they need.  This also helps you pull all of your information together.

l Images – this is one of the few places you should consider cutting costs.  Product images are the first thing that consumers look at, according to design theory.  So make sure you have stunning images that represent your products accurately.