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Catalog Printing Secrets

PrintPlace.com — Fri, 05 Sep 2008 21:55:08 +0000

Few things could threaten to overwhelm a business team more than the development and production of a catalog. The process of catalog printing is tedious at best. But there are few better ways to connect with your customers than with a catalog that they can have at their fingertips.

So, here are a few secrets to success for catalog printing. There’s no way around it, this is a daunting task. But with some careful planning anyone can produce a professional, successful catalog.

l Use a team – unless your catalog will only be a few pages, you will more than likely need the help of the team. Consider at least one expert on your team who has experience in catalog design and printing.

l Plan, plan, plan – before you even begin amassing all of your products and services for the catalog, sit down and decide on your purpose and format. What is your budget? Is this catalog for businesses or consumers? How much information do you really need? These questions and more will guide you and your team as you begin collecting all your information.

l Categories – consider grouping your information in your catalog into categories. Of course, this completely depends on the content of your catalog. Most businesses can break their products and services into smaller, logical categories so that consumers can quickly reference what they need. This also helps you pull all of your information together.

l Images – this is one of the few places you should consider cutting costs. Product images are the first thing that consumers look at, according to design theory. So make sure you have stunning images that represent your products accurately.

l Printing – use an experienced catalog printing company. The last thing you want to have happen is to get back a poorly printed catalog. Not only is this incredibly inconvenient, this can be a big morale buster as well. The costs you may save using a discounted printer are usually not worth the potential problems.

PrintPlace Reviews: A Rave on Fast Booklet Delivery

PrintPlace.com — Fri, 25 Apr 2008 22:03:06 +0000

“Thank you so much, I am at the show now, [the booklets] actually arrived before I did!

Love them.”

- Jennifer McMillan, February 12, 2008

Choosing A Printer For Your Promotional Needs

PrintPlace.com — Fri, 30 Nov 2007 00:00:06 +0000

When choosing a printer for your promotional needs, whether an online printing company or not, you need to consider first what kind of product you would want to produce.

Based on your promotional products, you’ll be able to select the most appropriate printer, whether it’s for your postcards, flyers, or other print collateral that will convey your message to your clients.

Here are a few factors to consider when choosing the right promotional material for you:

Your Objective

Set an objective that will help you stay focused during the whole marketing campaign process. Once you know what you want and where you want to go with your promotional ad, then it would be easier for you to choose the most suitable collateral to get you to your goal.

Your Target

Consider your target clients, as well as the size and demographics of your audience. Your target clients would determine what kind of print material you’re going to produce because you would want to have something that they would actually use and keep.

Your Product

Consider the items for promotion. When choosing your product, be sure to consider your objective for your marketing, as well as the image you would want to have.

Your Budget

Check out and verify your expenses for producing your promotional materials. Ask for a complete quote from your online printing company or local printer, including hidden charges and additional costs.

Your Turnaround Time

And finally, be sure to have a timetable for the production of your promotional product. Ask your printer whether they can do the job according to your schedule. Your materials would be useless if you can’t use them at the time that you need them.