Posts Tagged ‘ brochures ’

6 Tips To Create a Brochure That Will Result In Sales

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Brochures are typically designed to give an idea about the products that the company is offering, highlighting the main features of them. A great form of advertising, a printed brochure can in most cases leave the customers with an impression which probably no other form of ads can. With the help of brochures you can make sure that your company’s presence is available wherever you want and not just static at one place. There are many factors which contribute to the making of a successful and beautiful brochure like its layout, design, colors, font choice etc.  Keeping the brochure simple with information regarding the company and its products is the key to a successful one. It should always be clear and concise about the message it is offering rather than a complicated one since a poorly made one can tend to frustrate customers and create confusion.

To avoid such a situation, here are a few tips that will help you make the brochure that can sell what’s on it:-

1. A Great Headline: First thing’s first, when your customer picks up the brochure, the first piece of text he comes across is the headline. The headline should strike the customer immediately he reads it, hence, should contain something of his interest or something related to his problems followed by a solution. Don’t just stick with the basic information show them something that they turn the pages to know more. Many business owners make this mistake but you don’t have to!

2. Go back to the basics: Its vital that the brochure contains the basic information like company name, logo, contact information etc. Pictures of the products with taglines and item numbers etc. along with easy to read blocks can make the brochure very appealing to the eye. Don’t forget to push in a few words about the benefits you are offering other than your competitors.

3. Avoid information overload: You must make sure that your readers get the whole concept of your company and its products along with some contact information but not the cost of overloading it with too much information. Using too much text can confuse the reader and might force him to reconsider his deal. Keep it focused on the relevant information that the customer might be interested in by restraining to simple language and text. Too flashy and that’s THE END of the whole story.

4. Restrain from using heavy words: Your customers will never have the time to look for big, heavy words you use. So try not to use big words which may confuse your readers. Nothing could be better than simple words since the motive of the brochure is to provide the main information, that’s it!

5. Motivate them: Just a well-made brochure with colorful headlines will never be enough to motivate your customers to buy your product. You have to show them that its for their benefit if they order now. A great example of this is to give out something free like a gift or a sample product. This will entice your customers into thinking that it is best that they initiate an action as soon as possible.

6. As good as a good firm handshake: Its said that since your company cannot be at many places at one time, your brochure does it for you. Use thin high quality paper with glossy finish for brochure that stands out and looks unique. Simply, mailing or handing flimsy brochures will reassure that less effort and thoughts have been put into making it. It shouldn’t be too heavy or big as it will look an eyesore lying on your couch or table. Should be of the right size and weight as well. As they say a firm brochure is better than a firm handshake.

Ask yourself a few questions before you send them out for prints. It shall reconfirm your faith in it. Questions like these can be very helpful:-

• Do I like to look at it more than once?
• Does it have the eye catching graphics?
• Is the design appealing enough?
• Will I pay for the products mentioned? Why?
• Does the headline have a sales appeal to it?

These are some very small and simple techniques that can help your brochure do the talking responsibly when you’re not around. You can be sitting at one place and your brochure could be working at another.

PrintPlace Reviews: What She Thinks About Our Brochures

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“The brochures I had you print for my little business just arrived. They turned out GREAT!! I am very pleased and will be giving out your company information to other small businesses in the Rochester, NY area.

You will be getting all of my print jobs from now on.”

- Michele Barnard, Owner of Keepsake Flower Preservation January 10, 2008

PrintPlace Reviews: Power of Three

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“We just received [the newsletters] and they are beautiful!  We look forward to working with you again soon.”

- Kate Smithson

 

“You have no idea how much I appreciate all of the help you have given me over the last few weeks. We will definitely look forward to working with you again in the future and recommending you to our friends.”

- Betsy Rice, Public Information Officer, City of Casa Grande

 

“I just received the booklets today that I ordered and they look great.  Thankyou for getting those out to us in a timely manner.”

- Adam Clarke, Director of Creative Arts, Prairie Ridge Church

 

Must have a been a might fine day on January 2, 2008! =)

 

Small Business Marketing

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One of the many challenges facing small businesses today is effective advertising. Many small businesses don’t make marketing budgets a priority; if they do, it is not typically considered a large part of the overall annual expenditures. Word of mouth is free, but can also be slow, tedious and a bit of a gamble for a new business. With that in mind, there are several tried and true options available that enable a small business to get the recognition and promotion they need for success – without breaking the bank.

First, consider your business and the industry to which you are connected. What do you offer that no other business in your industry can deliver? What are your benefits? What’s in it for the customer? Research has proven that two out of three ads are ignored by consumers. Furthermore, it takes getting an ad in front of a prospective customer nine times before they actually remember your product. With those types of odds, consider concentrating your advertising in one medium at a time and give each one a chance to work. This will keep you from spreading yourself – and your budget – too thin, too fast.

Among the affordable options available to small businesses are yellow pages advertising, newspaper and radio. Some of these options may be more expensive than others, so to get the biggest bang for your buck, purchase the largest advertising space you can afford in each of these mediums. Other options that might be considered more unique:

Partner with local retail establishments
Whether a fast food chain or a discount chain, work with the management staff of a local retail outlet to include advertising leaflets in their “to go” orders or merchandise bags. This is a low cost option that has far reaching potential in your immediate area.

“Big screen” advertising
Contact your local movie theaters to get your ad included in their preview advertising. Many local businesses take advantage of this option to get their business name in front of hundreds of people each day, usually in multiple theater locations. Consider including an advertising flyer or coupon as an additional marketing piece at the theater’s concession or guest services area. Full color flyer printing is typically very affordable and can give you a great deal of impact for not a lot of expense.

Direct mail
While slightly more expensive than the aforementioned campaigns, direct mail postcards are another possible advertising option for small businesses. The majority of the expense surrounding direct mail is the cost of postage, so keep your mailing list clean and concise. Postcard printing can be purchased from many local or online printing companies for pennies on the dollar. With the right design and a mailing list that adequately covers your desired geographic market, direct mail postcards are generally much more favorably received than other direct marketing attempts, such as telemarketing or door to door soliciting.

From the yellow pages to the Internet, the marketing options available to small business are plentiful. Find the one that works best for your business and watch your revenues grow!

File Preparation Guidelines (Part 1)

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In the online printing business, one of the most frequent subjects of discussion is that of file preparation and file transfer. Therefore, we hope to address the most commonly asked questions in this series of articles, to assist online print buyers in better preparing their files for printing. Before you know it, you’ll be creating stellar color brochures, color flyers and even full-color catalogs in the blink of an eye!

In the first of this three part series, we will address color settings – which ones to use, which ones to avoid and how to know the difference.

What is RGB?
RGB stands for Red, Green and Blue. These colors are used for digital cameras, scanners, computer monitors and TV screens. When combined RGB creates white as they are the additive colors of light. Files must be converted from RGB to CMYK if printing on a printing press.

Changing from RGB to CMYK will always produce some color shifting and a reduction in the color gamut because it is impossible to reproduce the entire RGB color palette with an offset press. It is highly recommend that you create and submit your document in CMYK to assure the color looks as close to your original file as possible.

What is CMYK?
CMYK stands for Cyan, Magenta, Yellow and Black and are used in the offset printing process. Printing with these four colors is often referred to as full color or 4-color printing. CMYK are subtractive colors and create black when combined. Any file that is printed on a printing press must be converted to CMYK.

If you are using black in any extensive solid area, you will want to create what is called a “Rich Black” – 60% Cyan, 40% Magenta, 40% Yellow and 100% Black (K). This will give you a deep rich black. However, do not use the rich black color mix on text. Black text should always be printed at 100% black (K).

What should I know about viewing files on my monitor?
You might notice that the colors on your printed piece may not exactly match the colors you see on the monitor. The age and or calibration of your monitor can determine monitor colors compared to the final printed colors. Also, the conversion from an RGB file to a CMYK file will alter the appearance of colors (See RGB and CMYK colors, above). If color is crucial to your final output, order a hard copy proof from your chosen online printer. This will ensure the look of your finished product before the order is completed, giving you the opportunity to make any necessary changes before the final printing.

Join us for our next installment, where we will discuss ways to convert your document to CMYK in various programs. We will also address the best resolution to use to achieve optimum results.