PrintPlace.com Blog


Eye-Catching Table Tent Designs by PrintPlace.com
July 7, 2010, 3:32 pm
Filed under: Design Inspiration | Tags: , , ,

Table Tents are one of the easiest and most effective ways for restaurants, bars and nightclubs to display menu selections and specials. With bright colors and bold graphics, they can be put just about anywhere to get attention.

PrintPlace.com guarantees quality table tent printing at the best price! Take your table tents to the next level and add a custom die cut, just contact our custom jobs department for a quote. What have you got to lose, other than the perfect opportunity to advertise? Order your table tents today!

Pizza Table Tent

This dimensional die-cut table tent was part of a promotion for National Pizza Month for Real California Cheese, called “OctoberFeast”

Table Tent to promote Kaleidoscope's Big Give

These table tents promote the Kaleidoscope Big Give benefit at local restaurants, where they bring the message of giving to each diner's table.

Malibu Showerpalooza table tent

Malibu Showerpalooza table tent

Fat Ammy's American Style Restaurant Table Tents

Fat Ammy's American Style Restaurant "Take a Big Bite out of America"



Why use PrintPlace.com by PrintPlace.com
May 24, 2010, 4:26 pm
Filed under: PrintPlace Reviews | Tags: , ,

At PrintPlace.com we bring your printing projects to life. Available at affordable prices and backed by the latest color printing technology, we will produce quality printing for you with remarkable turnaround time. Small businesses to Fortune 100 corporations get more value for their print purchases with our easy to use online print ordering system.

We offer unparalleled guarantees! Not only will we guarantee that our products are high-quality and on-time, we offer price matching and immediate customer service! Learn more about the PrintPlace.com Guarantee.

Order now and experience the PrintPlace difference!

Recent Testimonials

“I just wanted to let you know how impressed I was with my “Grand Opening” flyers that I ordered through your company.  I researched EVERYWHERE, and I found that your prices were the most affordable and the BEST quality.  I have recommended this company to a multitude of people already and will definitely use your services again in the future.  Plus, the customer service I received was fantastic!  Thank you!”

Andrea Perez
www.dreamscapesboutique.com
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“I did a lot of searching online and locally in Southern California for a print shop that does not sacrifice quality for price, printplace.com provided an excellent product, exceptional material and printing and shipped very quickly for a much lower price than any of the competition. Couldn’t be happier, will definitely recommend to friends and be using in the future.”

Mark Stanton
Computer Intelligence Agency, Owner
Fullerton, CA
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“I am a NEW customer.  Placed my first order last month… Your staff fixed an error I made, was timely and I got my best looking brochures ever about a week later.  Today I got the second order I placed.  It too is perfect.  I will be a regular customer for years to come…I am very happy I found you guys on the ‘net!”

Richard Nongard
www.SubliminalScience.com



Five Steps to Creating a Custom Greeting Card – And a BONUS! by PrintPlace.com
October 29, 2009, 6:54 pm
Filed under: Print Place General | Tags: , , ,

Custom greeting cards are a great way to send a highly personalized message to customers, friends, and family.  And today’s software packages have made it easier than ever to create a completely custom greeting card for the holiday season.  Here are five easy steps you can follow to create the perfect custom greeting cards and one BONUS tip to use when selecting your printing options.  Following these steps will help you take your initial design concept and bring it to a fruitful – and beautiful – conclusion.

cards

Select a Custom Greeting Card Template – Most professional printing firms will supply you with downloadable templates to help you lay out the design of your custom card.  Think about whether you want a horizontal or vertical card, flat or folded and the size you prefer. Then check the templates your online printer provides. Once you have downloaded the correct template, you can begin designing your custom greeting card using your favorite software.

Choose a Theme  -  Choose a theme for your greeting card, such as a holiday or special occasion.  This is an important step so that you know what kind of graphics and text to put on your custom greeting cards.  There are an abundance of themed images for public use that can be found on the internet and many that are often paired with certain software programs. The sheer number of available graphics can be overwhelming, so having an idea in mind helps keep you able to narrow down your selections. Think about designs you have seen and liked, and try to incorporate a few of those elements into your own card.

Get Your Graphics – Once you’ve decided on your theme, you can start collecting your graphics.  Keep in mind that most internet images are 72 dots-per-inch, but all professional printing should be done at a minimum 300 dots-per-inch.  Some software programs come with a library of images and graphics usually sorted by theme and category. However, there are also many excellent resources online for free and legal high resolution graphics, such as Stock Exchange.  The number and scope of graphics available can be awe-inspiring; so entering into your search with a good design idea in mind can help you narrow your search results accordingly.

Arrange Your Text and Graphics  – Once you have gathered your graphics, you can begin to arrange them on your template.  Keep your original theme in mind and use fonts that are easy to read.  Remember when designing your card to not over-do it – keep your design clean and readable, so your theme and message gets across easily. If these are custom greeting cards for your business, don’t forget to include your logo and contact information.

Proof and Print  – Finally, print off a test copy, usually referred to as a proof, to make sure what you see on your screen is what you’re going to get.  Once everything looks right, save your file, and send it to your favorite print shop.  Unless you are only printing only a few of your custom greeting cards, you should strongly consider using a professional print shop to print them as they will more than likely save you money and get you better results. Online printers also have a variety of paper stocks, coatings and other options available to make your custom card even more eye-catching.

BONUS TIP – Make It Extra Special – Check with your online printer to see what extras might be available to dress up your greeting card. A UV coating can make the simplest card look rich. A High Gloss UV coating adds a brilliant, eye-popping lacquer-like finish to the card, while a Dull UV coating gives the card a rich, matte-satin look and feel. Don’t forget to have your online printer  add scoring and/or folding to your card to make it easy to prepare for mailing.

Using these six steps will help you design and create a custom greeting card your business will be proud send to all your friends, clients and business associates!



Green Marketing Practices: Better for You and Your Customers by PrintPlace.com
October 12, 2009, 8:38 pm
Filed under: Print Place General | Tags: , , ,

The ever-increasing global move to green practices has made green marketing efforts a necessary part for businesses of all sizes and industries. Conserving resources and limiting waste are becoming just as important to customers as value and quality. Since marketing materials can be a big consumer of resources and a process that creates waste, it is an important area to concentrate on when it comes to green marketing practices that are good for you and your customers.

greenprinting

There are many different areas that marketing practices can be greened up as well as many areas of green responsibility that your business can market. Trends of conservations, responsibility, and value will continue to grow in the business marketing arena. Use the ideas below to help form a strategy of green marketing practices for your business that will be better for you and your customers.

  • Choose the Right Vendors – A large part of marketing is printed material in the form of advertising brochures and posters, direct mail advertising, labels, and packaging. Many of these items are sourced to other vendors. Make sure you are aware of the practices of vendors before hiring them. If you are not sure, ask about their green practices. A printing company should be managing waste in two ways: by avoiding it and by recycling it. The paper stock they use for brochures, posters, labels, etc.,  may have recycled material in its composition. Inks should be vegetable based inks and inks with low volatile organic compound emissions being used, as opposed to petroleum based inks.                                                                                                                                                                       
  • Eliminate Your Office Waste – In addition to choosing vendors who are environmentally responsible, find ways you can eliminate waste in your own business. Take note and ask employees to report environmentally responsible practices they notice around the office. From energy efficient office equipment to healthy green grounds that help clean the air, measure and document as much as possible the savings your business is  doing.                                                                                                                                                                  
  • Alert Your Customers – Finally, be sure to let customers know about the efforts you are making to use and encourage green practices in the marketing realm and in business operations. Add a little note to brochures, posters, and labels that they are printed on paper using inks with low volatile organic compound emissions. Add a paragraph to your sales brochures about your business’s green marketing and operations practices and about how you encourage vendors to use them as well. The collective reduction all of these little changes make adds up to be a big difference for you, your customers and future generations.


Why Isn’t Your Brand “Sticky?” by PrintPlace.com
September 25, 2009, 7:14 pm
Filed under: Print Place General | Tags: , , , , ,

Whether you are a new company looking for ways to make sure your brand is successful or a company that has tried and tried again but just can’t seem to get your brand to stick, there is a solution. When a brand flops, it is usually due to the same few mistakes. Your business can create a successful brand simply by knowing the most common reasons for branding failure and know how to correct them.

sticky marketing

No Memorable ImageSome companies make the mistake of creating a logo without a memorable image.  Make sure that the image in your logo is something that is uniquely yours and is appropriate for your company. Think of the Nike logo – the swoosh image  is not only one-of-a-kind but also appealing to their target audience. The swoosh looks athletic.

Inconsistency - In every single item that is associated with your company, whether color posters or packaging materials, consistently use the same core branding aspects. The same logo, company name, tagline will reinforce your brand over and over to the public. For the same reason, you will need to give employees the same business card design for further branding consistency.

No FocusWhat do you do best? What do you want to be known for? Whether it is one-on-one personalized service or the newest technology, constantly reinforce this unique offer. Also, know who your company appeals to. Know your target market so that you don’t waste your branding efforts on an audience that doesn’t have a need for your services. Knowing your target audience will further help you fine tune your company image to fit your customers’ needs and lifestyle.

Unbelievable MessageYour tagline and core message should be believable to customers. If you advertise like Verizon Wireless that “we never stop working for you,” you’d better follow through and never stop working for a customer when they come to you with a complaint about your service or product.

Poorly Constructed MessageIn order for your customers to both remember and believe your message and tagline, they need to be able to understand what it is you are offering. If your message is jumbled with too many technical terms, your customers will get frustrated and give up trying to understand you. Be clear with your words and phrases so that customers know exactly what you offer and also what sets you apart from your competitors.

Poor MaintenanceEver heard the phrase “keep on keeping on?” Don’t just stop with one marketing campaign, one run of color posters, one printing of brochures. Your marketing campaigns should be ongoing and constantly putting your brand in front of your target market. This concept is at the heart of successful branding. Most brands are successful simply because they become recognizable because they are always in the public eye.

Poor Customer ServiceTrain employees on your mission and goals. If your employees don’t know the image your company wants to portray, how can you expect them to portray this image to your customers? Employees should know the reason for your tagline; they need to be excited about making your brand known to customers.

Old Marketing MaterialsKeep your look fresh by re-designing your marketing materials, including flyers, brochures and postcards every so often. While it does save money to order larger quantities, don’t order too much or you’ll bore your target audience with the same materials year after year. Just remember to keep your key branding items the same.

No Word of Mouth AdvertisingOne of the most common reasons for customers to switch companies is through referrals from their friends and family. Give existing customers referral postcards with a 10% discount for new customers, and give your existing customers the same for every postcard with their name on it that gets used. When you get positive feedback from customers, ask if you can use it in your brochures or place it on your website. Referrals help to reinforce the integrity of your brand.

No Plan for TestingYour business needs to keep track of marketing efforts so that you know what works for getting your brand name to your target market. Track the return on investment (ROI) of your direct mail campaigns, research the best locations to hang your color posters, ask new customers how they heard of your business. Testing your marketing efforts will help you to build a tried and true campaign that will work for you year after year.




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