Marketing Small Business Saturday

Published on November 4th, 2013 | by Emilie DesJardins

Turn Small Business Saturday into your biggest sales day of the year!

You know about Small Business Saturday, right? If you own or market a small business, this day was created to help you. It is a promotion you should be taking full advantage of. Small Business Saturday is the day after Black Friday. That makes it Nov. 30 this year. After everyone endures the mad rush of shopping that ensues on the day after Thanksgiving, they can enjoy the relaxing experience of shopping small businesses.

The urge to shop small and shop local has been growing over the past few years. Shoppers around the country want to go back to small businesses that are locally owned and offer friendly, personal service.

This is an amazing opportunity for small business owners to capitalize on holiday shopping. Don’t let the opportunity pass you by.  Join the movement with gumption. Market your business with posters, postcards, and door hangers. Let people know about the day, and remind about the date.

Get into the spirit of the season too. Offer warm coffee or cider and Christmas cookies for guests on Small Business Saturday.

 

Small Business Saturday Poster

We hung posters around the PrintPlace.com building to encourage employees and customers to shop small on Nov. 30.

$5.5 billion spent in one day last year

American Express started Small Business Saturday in 2010 to support small businesses and encourage everyone to give back to their communities. American Express estimated that people spent $5.5 billion on Small Business Saturday 2012.

PrintPlace.com has joined these efforts. We are a partner of the American Express Small Business Saturday effort. We hung posters around our building and included a blurb in our company newsletter to encourage employees and customers to shop small on Nov. 30. We are also spreading the word through social media, video, and many other channels.

 

Print posters and postcards to increase your profits

However you choose to market your small business, we can help. Whether you send postcards with a special for customers or print posters to hang in your store, we will print pieces that your customers will notice.

We want to support our small business customers because we know how much this day can do for you, at the peak of holiday shopping. We’re offering a special Small Business Saturday discount for your Shop Small marketing material. Get your shop ready for your biggest shopping day of the year!

 

Free shipping makes everything better

Use the code SMALLBIZSAT to receive FREE SHIPPING!

 

We hope this will be a little help for the people that do so much for our communities.

This code is valid during the month of November for free ground shipping. One per customer, please.

 

How do you prepare for Small Business Saturday? Leave us a comment and let us know.

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