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Published on June 1st, 2012 | by PrintPlace

What Paper Options Do You Have?

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You can choose between cover stock and text stock paper for booklets and catalogs and thick card stock for your business cards or postcards. You can choose a coating for the paper so that it has a glossy or matte appearance. And you can choose a finish for the paper which might be an aqueous coating, a high gloss UV coating, or a dull UV coating, all of which change the appearance of the finished product slightly.

Not all paper options are available on all products. What you see in the dropdown menu when you configure your order is what we have available for that product. However, if you want to do something unique, you can always contact our custom order team for a quote. Either call 877-405-3949 or contact them online.

The first thing to look at in paper is the thickness. Thicker paper is often perceived as being higher-quality, and it lasts longer under heavy use, so it’s ideal for business cards and postcards. The thickest paper is card stock (also called cover stock) and the measurement is given in points. Each point of thickness is one-one thousandth of an inch, so a 14pt cover stock is 14/1000ths of an inch thick (.014”). We offer both 10pt and 14pt card stock and cover stock.

Text stock paper is thinner than card stock; typically it’s used for the insides of a book or catalog. This paper is measured in pounds per 500 sheets- the heavier the weight designation, the thicker the paper. You can choose 70 pound (abbreviated 70# in our options), 80# or 100#.

Paper Options:

  • Cover/Card Stock
    • 10pt  – glossy coated on both sides. Typically used for two-sided printing like flyers and brochures.
    • 14pt  – uncoated, there’s no glossy coating, just plain paper. This is a common choice for business cards.
    • 14pt – glossy on one side. The cover for a booklet or a presentation folder can have gloss on the outside, but be uncoated on the inside.
    • 14pt – glossy on both sides. Graphic intensive business cards or postcards where you have printing on both sides would use this paper.
    • Text Stock
      • 70#  – uncoated. This is our letterhead paper of choice. It works well in laser and inkjet printers.
      • 70# – coated. The glossy coating is ideal for making images pop inside a booklet or catalog. Choose a heavier paper weight for a more substantial feel and durability.
      • 80# – coated. Imagine a magazine cover and you’ll get the sense of the weight and feel of this paper. We use 10% recycled paper for this option.
      • 100# – coated. Slightly thicker than a magazine cover, but thinner than card stock. This paper is well suited to flyers, brochures and sales cards.

Coating Options:

  • Aqueous Coating – When we finish printing on glossy paper we need to coat the ink for protection. The basic coating is aqueous. It allows writing on the paper with ballpoint pens, but isn’t compatible with printers or copiers. There’s no additional charge for aqueous coating.
  • High Gloss UV Coating – To make your glossy printing extra glossy, and water resistant, you can add the high gloss coating (for an extra charge). It helps colors to pop off the page. The UV Coating makes it difficult to write or print on the paper.
  • Dull UV Coating – It provides the same protection that the high gloss coating gives, but leaves the paper with a satin or matte finish. There’s less glare on the paper and it won’t show fingerprints like the high gloss coating will, but some colors may appear muted. If you’re concerned about how the colors will look in the end, request a hard proof.


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